We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become soMORE HERE

CHICAGO – The Word of Mouth Marketing Association has launched the Brands Council in order to provide brand companies and nonprofit organizations with intimate, real-time education, networking and guidance for effective and ethical use of word of mouth and social media marketing. The purpose of the Brands Council, according toMORE HERE

An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sortMORE HERE

I was speaking at a travel writer conference a few years ago, and one of the fellow speakers was talk show host Sally Jessy Raphael. One question that came up was what would be a good web strategy for a freelance writer? Her suggestion to the writer was simple. “PutMORE HERE