PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far more prominent than they once were. Through most of the 20th century, these towns and small cities often had regional brands connected to them, the most prolific being agricultural produce
TERRE HAUTE, INDIANA – Among the greatest of the American grocery brand names is Clabber Girl. Iconic Clabber Girl was born when a Terre Haute, Indiana wholesale company named Hulman Brothers added its own brand of baking powder. They called it Clabber, which is apparently a word for sour milk.