What makes us believe in brands, true brands, is that they are expressions of a dream made real. When a good one is lost, or screwed up, it’s sad, not because we care about the brand itself, but instead we care about the human component that made it happen. It’sMORE HERE

As part of a massive promotion to celebrate the 45th anniversary of the iconic Easy-Bake oven, Pawtucket, R.I. based Hasbro (NYSE: HAS) is searching for the next Easy-Bake Baker of the Year. The EASY-BAKE 2009 “Baker of the Year” contest invites kids to enter with their baking “sous chef” parents,MORE HERE