If you haven’t been paying attention to the used car market, now is the time to start. Why? Forty-one million used cars trade hands every year in the United States, and online marketplaces, like Craigslist and Facebook Marketplace, only account for about half of transactions. The largest used car companies,
Author: Lillian Brown
Lillian Brown co-founded the Texas research and brand strategy consultancy Current Forward with the goal of helping brands find fresh ways to be relevant to their audiences. With that mission, Current Forward provides consumer insight and brand strategy for established and emerging brands including Pepsi, WW and Mailchimp.
Lillian’s involvement in the birth of Current Forward came after 15 years in the marketing industry where she led insight development and communications planning for Fortune 500 brands, oversaw media at Samsung the year that they were named Creative Marketer of the Year by Cannes Lions, and led digital transformation for one of the largest privately owned companies in the US.
When not sitting in front of a computer, Lillian bakes elaborate pastries and breads, searches for frogs in creeks and has nightly dance parties with her husband and son in Austin.