Sporting Brands

Tackle Box Maker Plano Selects New Agency Cactus

PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has

Igloo Coolers, Made in USA for 75 Years

Igloo is the original plastic cooler. So many of its products became synonymous with boating and summer that for generations, Igloo coolers were, and are, props in the American landscape. The Igloo dates from 1947.

Briefly: Nicklaus Burnishes Brand with St. Andrews

On July 12, The Royal Burgh of St. Andrews Community Council make Jack Nicklaus an Jack Nicklaus as

Topps Reinvents Historic Allen & Ginter Trading Card Brand

NEW YORK – A new set of Topps Allen & Ginter trading cards is out. The


Branding in a Competitive Era for Used Cars

If you haven’t been paying attention to the used car market, now is the time to start. Why? Forty-one million

Candy & Snack Brands

Candy & Snack Brands

Hostess Brands Logo Has New Look, Same Heart

RC Tries Dollar Berry Brand Extension

Mars Seeks Entries for U.S. Chocolate History Research, Interpretation

Candy Corn by Brach’s, Once One of America’s Largest Candymakers

Hydrox Cookie Concern Over Oreo’s Monster Shelf Space

Razzles History: Novel Chew Invented by Brethren Chemist

Chuckles Candy Still a Pectin-Packed Package


Reader’s Digest Finds More User Content with Jukin Media

NEW YORK – Trusted Media Brands, the parent company of the original 2.0 content company Reader’s Digest, has acquired Jukin

Gas, Oil, Energy

Gas, Oil & Energy

Briefly: NACCO Rocks New Look for Corporate, Coal, Mining & Mitigation Units

Gas, Oil & Energy

BP Finally Brings Back Amoco

Gas, Oil & Energy

Texaco Still A Strong Brand

Gas, Oil & Energy

Gulf Stops Keep Going in America

Gas, Oil & Energy

Top Insecticide and Fungicide Brands

Gas, Oil & Energy

Tidewater Motor Oil, Washed Up at Cracker Barrel

Gas, Oil & Energy

Summertime: Top Seven Bug Killer Brands of All Time

Health, Beauty

Mr. Bubble Brand Renovation Cleans Up

EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic brand can make the difference

Q-Tips Begin Centennial History Promotion

The humble Q-Tip, that cotton swab on a stick, celebrates 100 years in 2023. In

Colgate’s ‘By Mennen’ Brand Still Resonates

For generations, the Mennen brand, now part of Colgate-Palmolive, was synonymous with mens’ and babies’

Prid Salve

Prid Drawing Salve, An Old School Apothecary Remedy

There is a class of basic home remedies, still around, that one could have found

Fizrin: The 1950s Flu Fixer & Brand of the Day

Editor’s Note: Today, BrandlandUSA begins a new feature, our Brand of the Day, where we

Curad Strikes Brand Promo With Ironman

Northfield, Ill. – Curad and ActivICE, two Medline brands, will be the official medical supplier and

Gleem Spotted on the Crest

In today’s pantheon of toothpaste brands, there is Colgate and Crest, and others. Of the

Airline Brands


Seaplane Service Begins Again in Tailwind Manhattan-Boston Route


Southwest Celebrates 50 Years with 50 Stars, 13 Stripes

Eastern airlines new livery

Eastern Airlines Flies Again


Eerily Prescient United Ad from 1989 That Gives Recovery Route Map


Lockheed Martin and the Last StarLifter, The Hanoi Taxi


Delta Has Plenty of Time, Reason and Ideas to Save the WorldPort


Pan Am Just Keeps Coming Back

Clothing, Apparel

Pendleton Woolen Mills Brings Back Mill Tours

PORTLAND, Ore. — Pendleton Woolen Mills, the historic American woolen company, has resumed mill tours at their Washougal, Washington and

Dining & Restaurants

A Timeline of Top Southern Fried Chicken Brands on Popeyes 50 Year Anniversary

Briefly: Cracker Barrel Goes Hollywood; Piola Pizza Miami; Chi-Chi’s; Chicken Salad Chick

Briefly: Guinness Set to Open Taproom in Chicago

Briefs: IHOP Canada, Whataburger Academy Apparel, Schlotsky’s Expansion

Detroit in History and Commerce by Rogers & Thorpe 1891

New Italian Owner for Manitowoc Ice, Garland Stove and Frymaster

Sarasota’s Old Heidelberg Castle Remembered

Food Creates and Sustains The Brand at Department Stores


The History of Artex, America’s Ultimate TV Table Brand

BROOKLYN – In the 1950s, when television watching began, people left the dining room, but still wanted to eat “properly”

Seald Sweet Celebrates Grower History

Seald Sweet is promoting its history for its 110th year.

Idea: Local Brands as Economic Development Facades

PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far

Sapolin Decorative Paint of New York City

NEW YORK – Sapolin was once a great decorative paint brand; like Rustoleum they specialized in unique colors for metals

Classic Brands: Jack Tar Marine Paint

Jack Tar Marine Finishes marine paint is an enduring enamel alkyd paint for marine, metal and pipes. It’s made by

What Happened to Cat’s Paw Heels?

First used in 1904, Cat’s Paw is one of the great American brands. The cat, according to Hal Morgan’s book

History of Dritz, a Great Sewing Brand

At home, in a sewing kit, I noticed a handy little brand many have forgotten is still around. Dritz. It’s

Grocery Shelf Brands


Briefly: Hormel Repacks Its Consumer Brand Unit


Sleepytime and Celestial Seasonings Celebrate Half a Century


Mrs. Dash, the Now Unmarried Spice Girl, Missed by Consumers


Seabrook Farms: America’s Greatest Creamed Spinach


Florida’s Coral Reef Brand Sweetens Orange Juice Competition


Hoboken Farms Has Marinara at Center of Growing Food Company


Land O’Lakes Reports Dairy Sales Decrease After Princess Removal

Soap & Cleaning


She’s No Longer Soaking in It: Palmolive Liquid Loses the Madge Manicure Hand


Updating the Century Old Ajax: Q&A With Richard Palmer, Little Big Brands


Ajax Leverages Venerable Brand for New EU Product


Bab-o, New York Legacy of Babbitt’s Best Soap


Bon Ami Redesign Gives Chick Some Details


Bar Keeper’s Friend, Historic Cleaner Since 1882


P&G’s Chipso Detergent, Swept Up in Tide


Parsons the Classic American Ammonia


On the Shelves: From Ivory to Cigarette Machines to Krispy Kreme Candles


Bon Ami’s Changeless Brand Strategy


MCLEAN, Va.- The Gannett Co., Inc. newspaper USA Today will celebrate its 40th anniversary this September 15, 2022. The newspaper debuted September 15, 1982, at a time when CNN and cable were ascendant, and the home computer was still a novelty. The subhead to the paper? Via Satellite. The sloganMORE HERE


WEST CHICAGO – One of the easiest and cheapest ways to keep children happy in the summer is the frozen ice bar, and the two top brands are Fla-Vor-Ice and Otter Pops. The question is which is preferable, and why. Both brands are made by the Chicago company Jel-Sert, andMORE HERE


If you were at a kids pool in the 1960s (or my wife on Lyford Cay, Bahamas in about 1970, photo at right), you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they wereMORE HERE


There is one type of job you can’t export. The repair man. Companies in recent years have ignored the repair man; before the Great Recession it was almost cheaper to buy a new lawn mower than to fix the old one. So you just threw the old one out, withMORE HERE


Editor’s Note: Recently Instacart no longer shows the product as available RICHMOND – C.F. Sauer, the spice and sauce company, owns one of the great forgotten mayonnaise brands, Mrs. Filbert’s. In the South, mayonnaise is important. Food snobs do not like it, but that is so wrong, because different degreesMORE HERE


Cousins to Vienna Sausages, but darker? Try some Prairie Belt Smoked Sausage! In case you didn’t know or can’t read, the serving suggestion on the front shows that the sausages are best eaten on a plate, stacked. Thank you for that. The sausage was distributed by Castleberry’s Food Company fromMORE HERE


It’s Memorial Day Weekend. A time to celebrate America. And what brand epitomizes the spirit of this country better than Birdwells. Made in Orange County, California since 1961, they are perfection. They started with Carrie Birdwell Mann, who transformed her house into a sewing room and store, launching Birdwell BeachMORE HERE

AUSTIN, Minn. – Hormel Foods Corporation (NYSE: HRL), the makers of Spam, Skippy and Planters, announced that the company will realign its business into three segments effective Oct. 31, 2022. The new company groups are retail, food-service and international. The company’s largest operating segment, retail, includes its best known brands,MORE HERE

PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a FloridaMORE HERE

EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic brand can make the difference between a moderately successful brand using its history as a crutch, and long-term successful brand with a future. The case of Mr. Bubble, owned by The Village Company, is theMORE HERE