NEW YORK – The sneaker brand Keds announced what they called a “brand refresh” this week. The
HERZOGENAURACH, Germany–The athletic shoe company Puma will turn 75 in 2023 and will celebrate its milestones
As the ski craze hit America in the 1960s and 1970s, almost every city in the
PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has
ADDISON, Ill. – Fade to black. That’s the cue for a new design trend for some packaged consumer goods. A
BURBANK – A new exhibition on the history of Warner Bros. has debuted to celebrate the centennial of the Warner
Minwax and parent Sherwin Williams have shuttered the beloved Homer Formby furniture refinishing brand. With the closing, a whole approach
This week, John Kelly of The Washington Post reminisced about the clear Nescafe globe mug, famous from 1970s commercials. Kelly
CHICOPEE, Mass. – The Chemex drip coffee maker, that perfect symbol of 20th century product design, celebrates its 80th anniversary
“Buy only the best pencils. The others are a snare, a delusion and utterly useless.” -Eberhard Faber II The book
The year 1959 was the 100th anniversary of A&P, the Great Atlantic & Pacific Tea Company. Eisenhower was president. America
QUINCY, Ill. – One of the best known, but forgotten, kitchen cleaners of the 20th century is Bab-O. Today, the
ATLANTA – One of the happier trademarks in the U.S. is Mod Podge, the decoupage coating. Georgia entrepreneuse and interior
BROOKLYN – In the 1950s, when television watching began, people left the dining room, but still wanted to eat “properly”
TARRYTOWN, N.Y. – Of the many cold and sore throat remedies, there is one brand, Sucrets, that has a mystery
NEW BRUNSWICK, N.J. – There are perhaps no American brands that are more trusted than
EDEN PRAIRIE, Minnesota – Care and attention to the important identity elements of a historic
The humble Q-Tip, that cotton swab on a stick, celebrates 100 years in 2023. In
For generations, the Mennen brand, now part of Colgate-Palmolive, was synonymous with mens’ and babies’
There is a class of basic home remedies, still around, that one could have found
Editor’s Note: Today, BrandlandUSA begins a new feature, our Brand of the Day, where we
Another New York Times Sunday edition, and another weird take on a great brand. This Sunday March 5, 2023, our
WAYNESBORO – Perhaps the greatest American brass company of the 20th century was Virginia Metalcrafters. The company started as a stove manufacturer, early on making, of all things, the Hotpoint brand. Begun by William J. Loth as the Waynesboro Stove Company, it was born at a time when there wereMORE HERE
First used in 1904, Cat’s Paw is one of the great American brands. The cat, according to Hal Morgan’s book Symbols of America, was designed by Lucian Bernhard for the Cat’s Paw Company of Baltimore. Bernhard is a famed German graphic designer who is best known for the font Bernhard,MORE HERE
It’s Memorial Day Weekend. A time to celebrate America. And what brand epitomizes the spirit of this country better than Birdwells. Made in Orange County, California since 1961, they are perfection. They started with Carrie Birdwell Mann, who transformed her house into a sewing room and store, launching Birdwell BeachMORE HERE
When you look at consumer items, or any sort of item designed or sold, there are certain rules brand managers and product designers need to follow. One such rule is that the product name should always appear on at least one side of the package, so consumers can store itMORE HERE
PHOENIX – Some new titles in the field of intellectual property law:MORE HERE
AUSTIN, Minn. – The Hormel brand Planters continues to expand its product line into packaged nut snacks, including a line of flavored cashews. The three new flavors are Cinnamon Brown Sugar Cashews, Dill Pickle Cashews and Rosemary and Sea Salt Cashews. Zeeshan Tarique, the Planters senior brand manager, said thatMORE HERE
BURBANK – A new exhibition on the history of Warner Bros. has debuted to celebrate the centennial of the Warner brand. The exhibition features Warner Bros.’s “impact on storytelling” from Casablanca to The Wizarding World of Harry Potter. The tour is not only about movies; one of the more popularMORE HERE
NEW YORK – The law firm Crowell & Moring has published Retail in the Metaverse and Beyond, a “collection of insights for corporate counsel and executives in the retail industry.” The compendium of the firm’s writings explores legal challenges that retailers face as they move deeper into virtual and augmentedMORE HERE
HONOLULU – The business model for most airlines in the last four decades has been to degrade service, commoditize branding and strip down service to the essentials. Hawaiian Airlines is taking the opposite approach with its new Boeing 787-9 Dreamliners. It worked with the design agency Teague to introduce aMORE HERE
WASHINGTON – The United States Patent and Trademark Office is asking for volunteers to look at future research and changes to the online experience at the USPTO. Volunteers may participate in interviews, questionnaires, usability testing, and focus groups. The site work explored includes searching for patents or trademark information, applyingMORE HERE
LONDON – The Wilbur Smith Estate and Leopard Rock Studios has hired ACF Investment Bank to handle the sale process of the intellectual property of the late South African author Wilbur Smith (1933-2021). Smith, born in Northern Rhodesia (now Zambia), wrote about colonial Africa, and lived most of his lifeMORE HERE
New hires in the intellectual property legal field: The Silicon Valley law firm Dechert LLP announced that attorney Nisha Patel Gupta has returned to the firm as an intellectual property partner based in Silicon Valley. The addition of Ms. Gupta strengthens the firm’s intellectual property capabilities in California and internationally.MORE HERE
ADDISON, Ill. – Fade to black. That’s the cue for a new design trend for some packaged consumer goods. A recent example is the new Turtle Wax Streak-Free Mist line, which uses the company’s familiar turtle logo, but puts the product in a spray bottle, with a black, ergonomic atomizerMORE HERE
