IRVINE, CALIFORNIA – Many well-known brand leaders in food categories have degraded ingredients and changed formulas, leaving openings for newcomers. Enter Good Culture cottage cheese. For cottage cheese fans, store offerings in recent decades had become cheapened; not only dripping in a goop of watery liquid, but bland and milky.
The last time Americans saw mass shortages of multiple products at retailers was World War II, when U.S. manufacturers concentrated on munitions and war production. Consumers saw the result of a command economy firsthand, as ration books became the second currency of the land. The idea of having nothing to
If you haven’t been paying attention to the used car market, now is the time to start. Why? Forty-one million used cars trade hands every year in the United States, and online marketplaces, like Craigslist and Facebook Marketplace, only account for about half of transactions. The largest used car companies,
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great brands like Marshall Field’s, Burdine’s, A&S, May Company, Foley’s and the like. They lost massive market share, and did not have to. Their
NEW YORK – While private equity continues its long-running obsession with the high-tech sector—pumping cash into start-ups with zero history and names like Jive, Aerohive and Hadoop—one category has been woefully neglected and fully ripe for profit making today: a low-tech sector with more familiar monikers like Hai Karate, Modess,
Graphic designer and artist Ben Luckinbill, son of Lucie Arnaz and actor Laurence Luckinbill, has posted a devastating critique of the current cultural obsession with brands, metrics, likes and conversion on his blog. Simply titled “I Am Not a Brand,” the post, also in audio, appears on his blog Ben
One of the biggest stumbling blocks for orphan brand names is the companies that drop them, and then seek to keep them away from new owners by way of lawsuits and intimidation. American business history is rife with hundreds of thousands of brand names that have been dropped, discontinued or
NEW YORK– The trend of vintage and classic brands continues unabated; consumers seem to have a large appetite for older, vintage brand names and classic brand images such as Throwback Pepsi, seen at right. We talked about the trend with Cheryl Swanson, Principal of the Manhattan-based branding firm Toniq LLC.