Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great brands like Marshall Field’s, Burdine’s, A&S, May Company, Foley’s and the like. They lost massive market share, and did not have to. TheirMORE HERE

NEW YORK – While private equity continues its long-running obsession with the high-tech sector—pumping cash into start-ups with zero history and names like Jive, Aerohive and Hadoop—one category has been woefully neglected and fully ripe for profit making today: a low-tech sector with more familiar monikers like Hai Karate, Modess,MORE HERE

Graphic designer and artist Ben Luckinbill, son of Lucie Arnaz and actor Laurence Luckinbill, has posted a devastating critique of the current cultural obsession with brands, metrics, likes and conversion on his blog. Simply titled “I Am Not a Brand,” the post, also in audio, appears on his blog BenMORE HERE

Your name has been your name for as long as you’ve known you. At least that’s the case for most of us.between the ages of four and seven months, the neurons involved in name recognition kicked in, and you learned to recognize your own name. And so you learned theMORE HERE

The employment picture is a fright, no matter how nicely the people at Bureau of Labor Statistics spin it. In the last year, my adopted home state of Florida lost nearly one million jobs, and we won’t get them back for years, even if the recession fades. The question IMORE HERE

Today, we explore brand names that are still around, but ignored or underutilized by their owners. In some ways having an underestimated brand is good, as too much of exploiting a brand makes it vulnerable to overexposure. Nevertheless, there is a vast difference between overexposure and prudent exposure. We areMORE HERE