Bob Seelert, Author at BrandlandUSA

Author: Bob Seelert

Bob Seelert, author of Start with the Answer: And Other Wisdom for Aspiring Leaders, is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A graduate of Harvard College and Harvard Business School, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on boards of directors of companies in the United States, the United Kingdom, and France. He lives in New Canaan, Connecticut.

Leading in Tough Times by Saatchi’s Bob Seelert

On: July 5, 2009

In: Commentary

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Bob Seelert, the author of Start with the Answer: And Other Wisdom for Aspiring Leaders gives some advice to BrandlandUSA readers with an excerpt from his new book. We are glad to reprint it, as there is some good stuff there and they were gracious enough to let us haveMORE HERE

Ten Rules for Turnarounds From Bob Seelert

On: June 10, 2009

In: Commentary

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