We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so severe that there are fewer [...]

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PHILADELPHIA – The edgy  ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name. In a press release, [...]

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Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are often out of touch, filled with overly obvious advice that would only be useful if you are the CEO. After reading one, you just feel inadequate. I approached Start [...]

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Who sees the future of brands on the Internet the best? Frankly, nobody can be sure. But I have two favorites that I have come across in the last few months, namely David Payne, Chief Executive and Co-Founder of Short Tail Media, and Yves Darbouze, CEO & Creative Director of pLot Multimedia. While each have [...]

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Want a crazy inflatable? Contact Inflatable Images, the company that makes all manner of inflatable things. From NASA rockets to monsters to dinosaurs, if you can imagine it as an inflatable, they will create it. The company has a big market in college sports, as well as consumer products. But you don’t have to have [...]

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Bob Seelert, the author of Start with the Answer: And Other Wisdom for Aspiring Leaders gives some advice to BrandlandUSA readers with an excerpt from his new book. We are glad to reprint it, as there is some good stuff there and  they were gracious enough to let us have it. NEW YORK – I [...]

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SAVANNAH- Winning entries for the BrandlandUSA and Savannah College of Art & Design Phoenix Contest are out. In the contest, students from Prof. Sean Trapani’s class at the Savannah College of Art & Design took a list of 30 or so brands from BrandlandUSA.com and decided which ones of the group they would like to [...]

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NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s April 2009 edition, set to launch [...]

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Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with a half-baked concept, a forgettable headline, [...]

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We made up a list of our Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sort of order. Charlie the [...]

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