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Private Equity Should Adopt Orphan Brands

September 12th, 2013 · No Comments

Hai Karate Box for Cologne

NEW YORK – While private equity continues its long-running obsession with the high-tech sector—pumping cash into start-ups with zero history and names like Jive, Aerohive and Hadoop—one category has been woefully neglected and fully ripe for profit making today: a low-tech sector with more familiar monikers like Hai Karate, Modess, Di-Gel, Datril, Tegrin, Hidden Magic, […]

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Tags: Commentary

Advertising Behind a Bicycle

August 13th, 2009 · 1 Comment

We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so severe that there are fewer […]

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Tags: Advertising · Tourism

Wacky Gyro Goes Back To American Basics

June 25th, 2009 · No Comments

PHILADELPHIA – The edgy  ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name. In a press release, […]

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Tags: Advertising

Review: A Not-So-Annoying CEO Advice Book

June 22nd, 2009 · No Comments

Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are often out of touch, filled with overly obvious advice that would only be useful if you are the CEO. After reading one, you just feel inadequate. I approached Start […]

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Tags: News

Next Step For Major Brands on the Web

June 21st, 2009 · 1 Comment

Who sees the future of brands on the Internet the best? Frankly, nobody can be sure. But I have two favorites that I have come across in the last few months, namely David Payne, Chief Executive and Co-Founder of Short Tail Media, and Yves Darbouze, CEO & Creative Director of pLot Multimedia. While each have […]

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Tags: Advertising · Media

Hey, I’m a Blow Up Mascot Making Company

June 21st, 2009 · No Comments

Want a crazy inflatable? Contact Inflatable Images, the company that makes all manner of inflatable things. From NASA rockets to monsters to dinosaurs, if you can imagine it as an inflatable, they will create it. The company has a big market in college sports, as well as consumer products. But you don’t have to have […]

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Tags: Advertising

Ten Rules for Turnarounds From Bob Seelert

June 10th, 2009 · No Comments

Bob Seelert, the author of Start with the Answer: And Other Wisdom for Aspiring Leaders gives some advice to BrandlandUSA readers with an excerpt from his new book. We are glad to reprint it, as there is some good stuff there and  they were gracious enough to let us have it. NEW YORK – I […]

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Tags: Commentary

USFL Advertisement Wins The Phoenix Project Contest

June 8th, 2009 · 4 Comments

SAVANNAH– Winning entries for the BrandlandUSA and Savannah College of Art & Design Phoenix Contest are out. In the contest, students from Prof. Sean Trapani’s class at the Savannah College of Art & Design took a list of 30 or so brands from BrandlandUSA.com and decided which ones of the group they would like to […]

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Tags: Collegiate · News

Graj named to Magazine List

May 31st, 2009 · No Comments

NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s April 2009 edition, set to launch […]

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Tags: Advertising

Parrette’s Ten Basics of Ad Creation

May 10th, 2009 · No Comments

Great ads have one thing in common. They sell things. Things like products, services, ideas or lifestyles. If they don’t do this directly, they are memorable enough to influence a consumer at the time he or she makes a purchase.Bad ads are brand poison. If you go public with a half-baked concept, a forgettable headline, […]

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Tags: Advertising