Briefs and brand-related news from across the U.S. BrandlandUSA welcomes your news releases, including people changes, anniversaries and product revamps. Get in touch by emailing below.
At left, a great logo from Intelsat and Hughes, seen on the Space Shuttle mock up walk through at Kennedy Space Center. Hughes once built satellites for Intelsat. The company is now morphed. Sadly, there are fewer Hughes companies than there were. Thankfully, there is still a Hughes Satellite, andMORE HERE
The online magazine Brandchannel.com has a useful paper on dead brands by By Sunil Thomas, Ph.D. and Chiranjeev Kohli, both Ph.D. marketing professors. It is called “Reviving Weak and Dead Brands: Insights from Theory and Practice” and addresses cases that include Oldsmobile, PanAm, and Woolworth. We won’t spoil the wholeMORE HERE
If you have a new rebranding, and need to get rid of old signage as per some corporate mandate, why not save the OLD sign and use it inside as a decoration and design element. Here, a McDonald’s interior on Route 41, Tamiami Trail, in Venice, Florida, taken fromMORE HERE
It’s a Shell sign inside the cupola of a historic building on the waterfront in Pensacola, Florida. Great way to keep it historic, yet do the trick of selling gas. Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated orMORE HERE
Here, a look at their store in South Beach, Miami. It’s a full concept store, and its right off Lincoln Road. Visit them at marimekkomiami.biz. Marimekko was founded in 1951 by Armi and Viljo Ratia, when Armi asked some artist friends to apply their graphic designs to textiles. In spiteMORE HERE
If you are in the Glen Allen region of Richmond, motor on over to the Courtney Road Texaco station. It’s an old country store on a corner that has been restored by the Henrico County Department of Recreation and Parks. Ideas? Comments? Contact the BrandlandUSA editor. We love to hearMORE HERE
LIFE magazine lives on. In name really. The latest release from iconic LIFE comes in the form of a “stunning, oversized hardcover book” called Dream Destinations. The travel book takes readers to 100 of the world’s greatest destinations including the Masai Mara and iconic wonders like Montezuma. It hits bookstoresMORE HERE
Hang Ten is back. Hang Ten was founded in 1960 in Seal Beach, California by Doris Moore and Duke Boyd, as a maker of surfing apparel. Through the 1970s, it was the original surf brand, a precursor to Ocean Pacific and Quicksilver, and other surf and skateboard fashion companies. ItMORE HERE
O.K., so the headline is a bit misleading. But it’s true, sort of. On a recent trip to a Sarasota, Florida Wal-Mart, BrandlandUSA discovered AMC Pacers and AMC Gremlins hiding behind the pet-and-pool aisle. Of course, these Gremlins and Pacers were toys, but they did bring back memories of theMORE HERE