LONDON – The Wilbur Smith Estate and Leopard Rock Studios has hired ACF Investment Bank to handle the sale process of the intellectual property of the late South African author Wilbur Smith (1933-2021). Smith, born in Northern Rhodesia (now Zambia), wrote about colonial Africa, and lived most of his lifeMORE HERE
New hires in the intellectual property legal field: The Silicon Valley law firm Dechert LLP announced that attorney Nisha Patel Gupta has returned to the firm as an intellectual property partner based in Silicon Valley. The addition of Ms. Gupta strengthens the firm’s intellectual property capabilities in California and internationally.MORE HERE
HONOLULU – The business model for most airlines in the last four decades has been to degrade service, commoditize branding and strip down service to the essentials. Hawaiian Airlines is taking the opposite approach with its new Boeing 787-9 Dreamliners. It worked with the design agency Teague to introduce aMORE HERE
ENGLEWOOD CLIFFS, N.J. — The Korean appliance and electric company LG Electronics yesterday announced an updated “direction and visual identity” aimed at highlighting their familiar Life’s Good slogan. “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which blends innovation and warmth,”MORE HERE
BATTLE CREEK, Mich., – In spite of a national concern over children’s health and sickening obesity and diabetes rates, Kellogg’s has come up with yet another junk food concoction, Kellogg’s Little Debbie Swiss Rolls Cereal. The cereal is a co-branded effort between the cereal company and McKee Foods, the maker ofMORE HERE
DALLAS – The maker of Kleenex, Kotex and Huggies, the publicly traded Kimberly-Clark, celebrates its 150th anniversary this month. The company roots are in Wisconsin; their first sale was a stack of writing paper made from rags and linens at the Globe Mill in Neenah, Wisconsin on October 22, 1872.MORE HERE
CHICAGO – The company owned beer house has not traditionally been a feature of drinking in the United States. But with the success of small brewpubs, and changes in law, larger companies have seen their usefulness. To that end the Guinness Chicago Taproom will open in 2023 in the WestMORE HERE
A roundup of recent brands in the news including Equal Sweetener, White House Detox, Yoplait Skittles and Doritos Classic Packaging. Equal Still Blue The sweetener Equal is showing a new design that looks much less clinical. The trademark light blue is still there, with a much friendlier approach. Equal, inventedMORE HERE
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
CLEVELAND – What was formerly the North American Coal Corporation has a new logo and name, NACCO Natural Resources. The new look all has its business units, each with separate logos, all under the headline of Bringing Natural Resources to Life. The company dates from 1913, when entrepreneur Frank E.MORE HERE