LEXINGTON, Ky., – The plain old quilted mattress is becoming less and less of the main type of mattress. Last week, the nation’s pioneer maker of mattresses, Tempur Sealy International, Inc. (NYSE: TPX) introduced a new portfolio of products. They said that the offerings provide “enhanced support and durability” andMORE HERE

INDIANAPOLIS – There are many who swear by Bar Keeper’s Friend. It’s a safe type of abrasive, based on plants. Bar Keeper’s Friend is great for cleaning copper-bottomed kitchen pans. Its main ingredient is oxalic acid; its distinctive scent just smells like cleanliness. Its mild abrasives clean everything from fiberglassMORE HERE

ATLANTA – One of the happier trademarks in the U.S. is Mod Podge, the decoupage coating. Georgia entrepreneuse and interior designer Jan Wetstone, whose Buckhead shop Jan’s Interiors is shown as the original owner of the brand, invented the Mod-Podge in 1965. Note that it was first trademarked with aMORE HERE

FAIRFIELD, Conn. – Uncle Wiley’s is a food seasoning brand for the produce aisle, geared to vegetables like yams and greens. With simply titled seasonings, each flavor packet describes what it is for, no explanations needed. Flavors include Eat Your Beans, Eat Your Greens and Eat Your Yams. Retail pricesMORE HERE

Tower Records Returns

If the U.K. was once known as a nation of shopkeepers, perhaps we might say that the U.S. and the U.K. can now be known as the nations of e-commerce sites. In this season, a number of once well-known names have returned. The British eyewear company Curry & Paxton isMORE HERE

LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store was located off Rodeo Drive. Throughout the 1980s, the brand expanded and was sold in major department and specialty stores nationwide. At its height, Camp BeverlyMORE HERE

Benrus Watch the Sea Lord

The historic U.S. watch brand Benrus has a new owner, and a new lease on life, after a failed revival by a Rhode Island entrepreneur. Investor Michael Sweeney, assisted by former Bulova exec Michael Goeller, is reviving the brand, which was founded in 1921. The current effort follows the unsuccessfulMORE HERE

As a social service agency or company or government mandated service, the only brand you need is really your business name, and a decent level of service. Of course  you need something written on letterhead, and an address, but your “brand” is really about how you deal with people. AndMORE HERE