HOUSTON – The Shell oil brand grew an electric option with the Shell USA Inc. completion of acquisition of Volta Inc., the ad supported EV charging network. The deal, a previously announced all-cash transaction valued at approximately USD $169 million, will make Shell one of the largest public electric vehicle charging networks
CLEVELAND – What was formerly the North American Coal Corporation has a new logo and name, NACCO Natural Resources. The new look all has its business units, each with separate logos, all under the headline of Bringing Natural Resources to Life. The company dates from 1913, when entrepreneur Frank E.
MOLLUSK, Virginia – One of the most brilliant recent relaunches of a great American brand is the rebirth of Gulf. The company almost totally disappeared, the only remnant being the assorted consumer products branded with Gulf. Pictured here, a new Gulf station and pump in the tiny “town” of Mollusk,
In the 1970s PBS television series Crockett’s Victory Garden, James Underwood Crockett detailed popular bug-killing brands he uses. Today, some are gone and some still around. Poison brands are interesting. We still remember some of them like chlordane and DDT, even though they are no longer used. We have listed
MATHEWS, Va. – For brand archaeologists, the best dig site is Cracker Barrel. They are fascinating museums of America’s business history, not to mention their gift shops filled with old-time brands. Here pictured in a restaurant near Jacksonville, Florida are cans of Tidewater Long Wearing Motor Oil. We thank Catesby
In May, we brought back the idea of bringing back Amoco to rescue BP dealers from their misery. The idea has taken hold among some dealers. Read about these stories on our main site, BrandlandUSA, and on Seeking Alpha Should BP Still Bring Back Amoco Rename Amoco After the Well