CHICAGO – The era of excessively droopy or excessively tight sportswear may be reaching its conclusion, at least in the dignified realm of tennis. In June, Wilson Sporting Goods Co. unveiled Wilson Sport Professionals. This line, set to be promoted during summer grand slams, was intentionally designed to capture theMORE HERE
NEW YORK – The sneaker brand Keds announced what they called a “brand refresh” this week. The Keds shoe brand has an updated logo in a newer shade of blue, in a promotional push coming after DSW’s purchase of the rubber shoe pioneer from Wolverine Worldwide. “The brand refresh is rootedMORE HERE
HERZOGENAURACH, Germany–The athletic shoe company Puma will turn 75 in 2023 and will celebrate its milestones with a series of events throughout the year under the banner of ‘Forever Faster’. “Puma’s founder Rudolf Dassler spoke about giving his athletes the agility and performance of a big cat, today we callMORE HERE
As the ski craze hit America in the 1960s and 1970s, almost every city in the U.S. had an independent ski shop, filled with dozens of independent ski brands. These shops were sometimes ski and sports stores, other times ski and surf shops. It all depended on the climate, theMORE HERE
PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a FloridaMORE HERE
Igloo is the original plastic cooler. So many of its products became synonymous with boating and summer that for generations, Igloo coolers were, and are, props in the American landscape. The Igloo dates from 1947. MORE HERE
On July 12, The Royal Burgh of St. Andrews Community Council make Jack Nicklaus an Jack Nicklaus as an honorary citizen of St. Andrews, Scotland. It was there that he won two of his three Open titles at St. Andrews. The Old Course is also where Nicklaus chose to compete in hisMORE HERE
NEW YORK – A new set of Topps Allen & Ginter trading cards is out. The success of the series reveals one of the more unlikely reinventions of brands, namely Allen and Ginter. The name is a forgotten tobacco brand heretofore only known to other card collectors and historians. ItMORE HERE
STURDEVANT, Wisc. – Blame it on COVID-19? And say goodbye to another glorious piece of America. This time it is the Evinrude outboard motor, since 1907 a part of U.S. boating life ever since its invention by Ole Evinrude. If American outboards had personalities, Mercury was the speedy one, EvinrudeMORE HERE
HOBOKEN – Newell Brands, formerly Newell Rubbermaid, owns an astonishing array of classic brands. For those of us who like these classics, they are the owners of American crown jewels. These include Sunbeam, Shakespeare, Blue Diamond, Oster, Coleman, Sharpie, Rubbermaid, Elmer’s, Rawlings, Elmer’s Glue, Ball jars, X-ACTO knives, Crock-Pots, DymoMORE HERE