Smucker Buys Hostess and Brands Like Twinkies, HoHos
ORRVILLE, Ohio — The J. M. Smucker Co. (NYSE: SJM) announced Sept. 11, 2023 the acquisition of Hostess Brands, Inc. (NASDAQ: TWNK) for $34.25 per share in... Read more.
Chrysler Design Director at Lime Rock Signals Possible Future for Brand
LAKEVILLE, CONN. – Chrysler will be the honored car brand at this year’s Lime Rock racetrack and the Lime Rock Park Historic Festival, set for Aug. ... Read more.
Hey McCormick: Candy Does Not Need To Be in Every Food
The idea of changing up your food brand with special new flavors and promotions appears to be getting out of hand. This week, the idea went completely shark-jum... Read more.
Marmite Ad Among Omnicom Top Cannes Faves
NEW YORK – The Omnicom (NYSE: OMC) group of advertising companies was named Most Creative Company of the Year at the 70th annual Cannes Lions Internationa... Read more.
Miniclover Seed Looks to Rebrand the Overlooked Clover Yard
INDEPENDENCE, Ore. – Not too many years ago, clovers were seen as lucky. American yards, mowed by actual fathers, left them be. Children could then lie on... Read more.
People: New Ace Hardware Board; Foot Locker’s WSS
OAK BROOK, Ill. – Ace Hardware Corporation, the world’s largest retailer-owned hardware co-op, announced changes to its Board of Directors after the... Read more.
Briefly: Ad Council Research Takes on Substance Abuse
NEW YORK – The a group at the Ad Council released a study today that will help the organization create future campaigns against drug use. The Ad Council R... Read more.
New Wilson Tennis Collection Echoes Classic 50s Tennis Designs
CHICAGO – The era of excessively droopy or excessively tight sportswear may be reaching its conclusion, at least in the dignified realm of tennis. In June... Read more.
Underwear Brand Undercuts Fatherhood in Father’s Day Promo
DENVER – One can never underestimate the cynical desperation for a company to come up a Father’s Day promotion. Shinesty, the underwear maker, is en... Read more.
Briefly: Co-Brand Marriages Include Pop-Tarts & Zillow
In life, as in brands, sometimes odd marriages actually work. A few recent brand tie-ups, which seem to be the scheme when a brand needs a little energy, and a ... Read more.