Bulova Still Makes Time at U.S. Department Stores
Bulova, among the earliest U.S. wristwatch makers, still has a presence at U.S. department stores. Unfortunately, it is no longer a U.S. brand as Citizen Watch Co.... Read more.
White guys in advertising. What happened to them?
There is an odd transposition an advertising, namely the change in race roles in television commercials. The change came firmly about during race riots in the wake... Read more.
Angostura begins its bicentennial celebration in 2024
PORT OF SPAIN, TRINIDAD – The House of Angostura, maker of Angostura Bitters, will celebrate its 200 year anniversary this year, in 2024. The brand dates from... Read more.
Rodbell rejoins Hudson’s Bay
TORONTO – Hudson’s Bay today announced the appointment of retail veteran Liz Rodbell as President and Chief Executive Officer, effective December 1, 2023.... Read more.
Localized Retail Signage Makes the Brand Difference in Suburbs
In retail, national retailers always resist local planners in order to push a uniform brand identity. But the subtleties of each retail location should be recognized.... Read more.
Wayfair’s Normie Christmas is the New Edgy
BOSTON – A new Christmas identity for Wayfair‘s flagship catalog has taken a quite normal turn. In this day, that is a bold step. The look is so bold... Read more.
Smucker Buys Hostess and Brands Like Twinkies, HoHos
ORRVILLE, Ohio — The J. M. Smucker Co. (NYSE: SJM) announced Sept. 11, 2023 the acquisition of Hostess Brands, Inc. (NASDAQ: TWNK) for $34.25 per share in... Read more.
Chrysler Design Director at Lime Rock Signals Possible Future for Brand
LAKEVILLE, CONN. – Chrysler will be the honored car brand at this year’s Lime Rock racetrack and the Lime Rock Park Historic Festival, set for Aug. 31... Read more.
Hey McCormick: Candy Does Not Need To Be in Every Food
The idea of changing up your food brand with special new flavors and promotions appears to be getting out of hand. This week, the idea went completely shark-jump... Read more.
Marmite Ad Among Omnicom Top Cannes Faves
NEW YORK – The Omnicom (NYSE: OMC) group of advertising companies was named Most Creative Company of the Year at the 70th annual Cannes Lions International... Read more.