This spring, JCPenney unveiled a new shopping position. “Shopping is Back.” The company used a fictional character named Penny James, or “Ms. James,” to sell the slogan. She is played by Melissa Villaseñor, a comedienne and current cast member of Saturday Night Live. In the campaign, Ms. James samples theMORE HERE

KANSAS CITY – Among the family owned businesses that thrive in niche markets is Colonial Patterns, maker of Aunt Martha’s sewing transfers. Still family owned, they are in most major national retailers, including Walmart, Michaels and Hobby Lobby. Like the brands Coats & Clark thread, Wrights trimmings and The companyMORE HERE

In the last decade, the owners of the Nabisco brand have played with the idea of taking the familiar red corner off of their packaging. This is unfortunate, as the Nabisco name is one of the nation’s best known, and best-trusted grocery brands. And the red corner is as wellMORE HERE