Xmas Retail Needs More Advent and a “12 Days” Approach
While the Christmas season continues past Christmas Day into the New Year, the season pretty much ends for retailers on Christmas Eve. Immediately after Christm... Read more.
Hip Pocket and the Regional Levi’s Jean Store
In the early 1970s, Levi’s were the brand that everyone wanted, far above competitors like Lee and Wrangler. As Levi’s were the original brand of je... Read more.
Radio Goes Back to Future with the Advertiser-Owned Station
Consolidation has ruined the radio industry, destroying the legacy of generations of independent radio stations, and local radio voices. But a new (but very old... Read more.
D.C.’s Kennedy Era Madison Hotel Makes 60 Years
WASHINGTON – The Madison Hotel in Washington D.C. celebrates its 60th anniversary this year. The hotel, known for hosting world leaders and celebrities, w... Read more.
Design Rule: The Package Front Sells; the Side Tells.
When you look at consumer items, or any sort of item designed or sold, there are certain rules brand managers and product designers need to follow. One such rul... Read more.
Hawaiian Airlines Upgrades Approach to Branding; Debuts Teague Design for New 787s
HONOLULU – The business model for most airlines in the last four decades has been to degrade service, commoditize branding and strip down service to the e... Read more.
Louis Sherry, Caterer and Hotelier to New York’s Gilded Age
NEW YORK – One of the greatest branded taste-makers of the 20th century was the late Louis Sherry. Most Americans today would know the Louis Sherry name ... Read more.
Jim Beam Goes Sweet in Cheery Bar Ad
At a time when some alcohol and consumer brands have devolved their marketing into social agendas, the Kentucky bourbon whiskey brand Jim Beam has taken a tradi... Read more.
Electric Charger Network Expands Shell Retail Brand Footprint
HOUSTON – The Shell oil brand grew an electric option with the Shell USA Inc. completion of acquisition of Volta Inc., the ad supported EV charging netwo... Read more.
Puma, Brother To Adidas, Celebrates History in Anniversary Year
HERZOGENAURACH, Germany–The athletic shoe company Puma will turn 75 in 2023 and will celebrate its milestones with a series of events throughout the year ... Read more.