This spring, JCPenney unveiled a new shopping position. “Shopping is Back.” The company used a fictional character named Penny James, or “Ms. James,” to sell the slogan. She is played by Melissa Villaseñor, a comedienne and current cast member of Saturday Night Live. In the campaign, Ms. James samples the
KANSAS CITY – Among the family owned businesses that thrive in niche markets is Colonial Patterns, maker of Aunt Martha’s sewing transfers. Still family owned, they are in most major national retailers, including Walmart, Michaels and Hobby Lobby. Like the brands Coats & Clark thread, Wrights trimmings and The company
IRVINE, CALIFORNIA – Many well-known brand leaders in food categories have degraded ingredients and changed formulas, leaving openings for newcomers. Enter Good Culture cottage cheese. For cottage cheese fans, store offerings in recent decades had become cheapened; not only dripping in a goop of watery liquid, but bland and milky.
The last time Americans saw mass shortages of multiple products at retailers was World War II, when U.S. manufacturers concentrated on munitions and war production. Consumers saw the result of a command economy firsthand, as ration books became the second currency of the land. The idea of having nothing to