Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.
Retailers need to have surprise if they want customers back. Top-down merchandise selections are not the answer. Look for suprises, like Stanley Marcus. Consider store autonomy and local merchandising.MORE HERE
There is a class of basic home remedies, still around, that one could have found at a Main Street independent pharmacy a century ago. One of those classics, often forgotten, is the drawing salve Smile’s Prid. Prid, which dates from 1947, treats blisters and boils, and other noxious conditions oneMORE HERE
Minute Maid concentrate, the inventor of the category of frozen orange juice, is quietly disappearing from some grocery store frozen food sections, though it is still found at major grocery chains, including Walmart and Publix. The juice concentrate brand was once an essential component of almost every American freezer. WhileMORE HERE
CHARLOTTE – The department store chain Belk Inc. created a new women’s brand called Wonderly that will replace its discontinued house brand New Directions. The new brand joins a long tradition of private label product names used by the 130 year old department store company. “Wonderly is an effortless styleMORE HERE
WHITE PLAINS – Design agency Little Big Brands recently helped client Colgate-Palmolive update and extend one of their brand classics, Ajax, for the European market. The lead on the redesign was Executive Creative Director Richard Palmer. Since 2014, the Essex, England native has worked on the creation, redesign and positioningMORE HERE
There were very few good things that came out of Britain’s unfortunate dalliance with socialism after World War II. The one thing that was good was the British Rail logo. But there is news that the U.K. government is updating the British Rail identity, turning the logo different shades ofMORE HERE
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, etc. The campaign “pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.”MORE HERE
SAN FRANCISCO — The retail and catalog chain Banana Republic will echo camels, Arabia and Raiders of the Lost Ark in a new fall collection called, simply “The New Look.” The fashion collection, which revises the whole feel of the retailer, echoes the company’s earliest looks, with khaki, hats, andMORE HERE