Dr. Casey Means and the Future of Great American Food Brands
For the first time during a presidential race, consumer food safety is a top issue. This came about in an unlikely way, when Robert F. Kennedy Jr. dropped out of... Read more.
IBM goes AI at Wimbledon while leaving behind rotting tennis courts in Endicott
As IBM runs ads this summer to burnish its Watson and AI brands during Wimbledon, it has fully walked away from and discarded the village of its birth, Endicott,... Read more.
Brutish Old Deodorants of the Bottom Row Still Find Customers
Many powerful brands lose their shelf space, and end up shuttered or at least diminished. But there is one category where many smaller brands have survived, and... Read more.
British Beer Disappears from U.S. Shelves
Not too long ago, beers from Britain were in almost every single U.S. grocery store. Bass Ale was a staple of almost every supermarket in the 1990s. But go into... Read more.
Brand Placement in the Christmas Movie Home Alone
For fans of the first Home Alone, brands that appear in the movie are part of the nostalgia. Each year, as we see the movie, we are transported back to the Reagan... Read more.
Xmas Retail Needs More Advent and a “12 Days” Approach
While the Christmas season continues past Christmas Day into the New Year, the season pretty much ends for retailers on Christmas Eve. Immediately after Christmas,... Read more.
Hip Pocket and the Regional Levi’s Jean Store
In the early 1970s, Levi’s were the brand that everyone wanted, far above competitors like Lee and Wrangler. As Levi’s were the original brand of jeans,... Read more.
Radio Goes Back to Future with the Advertiser-Owned Station
Consolidation has ruined the radio industry, destroying the legacy of generations of independent radio stations, and local radio voices. But a new (but very old)... Read more.
D.C.’s Kennedy Era Madison Hotel Makes 60 Years
WASHINGTON – The Madison Hotel in Washington D.C. celebrates its 60th anniversary this year. The hotel, known for hosting world leaders and celebrities, was... Read more.
Design Rule: The Package Front Sells; the Side Tells.
When you look at consumer items, or any sort of item designed or sold, there are certain rules brand managers and product designers need to follow. One such rule... Read more.