End of an Era: Disney’s Brand of Americana Shrinks with Tom Sawyer Closure
End of a uniquely American attraction arrives just ahead of the nation’s 250th birthday. Just in time for America’s 250th birthday in 2026, Walt Disney World... Read more.
Dodge Goes Heritage and Brings Back the Triangle Fratzog; Chrysler Celebrates the Cordoba
Could the Corinthian leather be a thing again? Probably not, but in a series of social media posts celebrating the centennial of the Chrysler brand released in the... Read more.
Cold Cut Culture: The Demographics of Grocery Hanging Sandwich Meat
Only a few decades ago, one of the dominant features of the refrigerated meat section of the grocery store was hanging sandwich meat. If sausage and bacon were in... Read more.
Dr. Casey Means and the Future of Great American Food Brands
For the first time during a presidential race, consumer food safety is a top issue. This came about in an unlikely way, when Robert F. Kennedy Jr. dropped out of... Read more.
IBM goes AI at Wimbledon while leaving behind rotting tennis courts in Endicott
As IBM runs ads this summer to burnish its Watson and AI brands during Wimbledon, it has fully walked away from and discarded the village of its birth, Endicott,... Read more.
Brutish Old Deodorants of the Bottom Row Still Find Customers
Many powerful brands lose their shelf space, and end up shuttered or at least diminished. But there is one category where many smaller brands have survived, and... Read more.
British Beer Disappears from U.S. Shelves
Not too long ago, beers from Britain were in almost every single U.S. grocery store. Bass Ale was a staple of almost every supermarket in the 1990s. But go into... Read more.
Brand Placement in the Christmas Movie Home Alone
For fans of the first Home Alone, brands that appear in the movie are part of the nostalgia. Each year, as we see the movie, we are transported back to the Reagan... Read more.
Xmas Retail Needs More Advent and a “12 Days” Approach
While the Christmas season continues past Christmas Day into the New Year, the season pretty much ends for retailers on Christmas Eve. Immediately after Christmas,... Read more.
Hip Pocket and the Regional Levi’s Jean Store
In the early 1970s, Levi’s were the brand that everyone wanted, far above competitors like Lee and Wrangler. As Levi’s were the original brand of jeans,... Read more.