Even if a venerable brand is beloved, companies still need to continue to invest in the product’s brand story. Such is the case with the key brands of Procter & Gamble, which has a long record in investing in its oldest brands. Last month, Target Corporation stores featured Crest, Secret,MORE HERE
ROCKLEDGE, FL – It seems that the historic Sea & Ski suntan lotion is coming back. Sea & Ski now has a new website, and promises to be on the shelves for the 2017 summer season. The manufacturer is Cross-Bands Manufacturing, LLC, 1938 Murrell Road, Rockledge, FL 32955. Smart geographicMORE HERE
It is always heartening when an old brand survives generations, world wars and multiple depressions and recessions. So it is that we noticed three brands that (sort of) live on, in various states of existence. Esso: The Esso brand is still viable around the world, and just because Raymond LoewyMORE HERE
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has updated advertising for the products, and included them in coupon supplements mailed with the Wall Street Journal and other publications. Colgate can illMORE HERE
BALTIMORE – There were no big parades in Baltimore in 2014, when Unilever’s brand Noxzema celebrated its centennial. It was hardly noticed there, though there were ads for Noxzema cream in magazines and supplements across the nation. Three years later, the brand is still around, and the spin-off shave cream isMORE HERE
The suntan lotion brand Sea & Ski has returned to the market, sort of. To many, the special scent of Sea & Ski reminds them of wonderful summers, and its absence from the market has saddened many BrandlandUSA readers, who have read about it on the History of Sea &MORE HERE
Some have asked BrandlandUSA to help them find the poultice Antiphlogistine. Hard to spell, and even harder to find. It was apparently one of those genius products that really worked, and still might have a market today if you could find it. In the early 20th century, Antiphlogistine was oneMORE HERE
So many fragrances get forgotten, ruined or changed, but one that has survived for men is Eau Sauvage by Christian Dior. Sadly, most department stores don’t stock it, and you have to find it at those cheesy generic perfume shops located in sub-leased spots in the mall. It’s a stinkyMORE HERE
LONDON – Funny how a small, old brand can captivate a current audience. Such is the appeal of Mason Pearson brushes. In many cases, brands such as Mason Pearson just disappear, with the company shutting down production and at best, farming out production to Asia, and at worst, shutting itMORE HERE
The original conditioner, Tame, is back on the shelves as a house brand at Dollar Tree. On the back, it has “Distributed by Dollar Tree” so you know its an exclusive. The use of Tame as a store brand is part of a recent trend of retailers licensing old lower-tierMORE HERE