Editor’s Note: Today, BrandlandUSA begins a new feature, our Brand of the Day, where we pick a brand that is in the news, or just strikes a fancy. Brands can be dead or alive, and need to at least be 40 years old. Got an idea? Or wish to sendMORE HERE
Northfield, Ill. – Curad and ActivICE, two Medline brands, will be the official medical supplier and official topical relief partner for the Ironman U.S. Series. The Ironman is said to be the largest mass participation event company in the world with their single day events. Through the partnership, Curad will haveMORE HERE
In today’s pantheon of toothpaste brands, there is Colgate and Crest, and others. Of the popular 20th century brands, there was also Gleem, which dates to 1939 and most recently renewed by Procter & Gamble as a trademark in 2018. Gleem had been discontinued, but it has returned, both asMORE HERE
Even if a venerable brand is beloved, companies still need to continue to invest in the product’s brand story. Such is the case with the key brands of Procter & Gamble, which has a long record in investing in its oldest brands. Last month, Target Corporation stores featured Crest, Secret,MORE HERE
ROCKLEDGE, FL – It seems that the historic Sea & Ski suntan lotion is coming back. Sea & Ski now has a new website, and promises to be on the shelves for the 2017 summer season. The manufacturer is Cross-Bands Manufacturing, LLC, 1938 Murrell Road, Rockledge, FL 32955. Smart geographicMORE HERE
It is always heartening when an old brand survives generations, world wars and multiple depressions and recessions. So it is that we noticed three brands that (sort of) live on, in various states of existence. Esso: The Esso brand is still viable around the world, and just because Raymond LoewyMORE HERE
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has updated advertising for the products, and included them in coupon supplements mailed with the Wall Street Journal and other publications. Colgate can illMORE HERE
* Editor’s note from 2021; the product is only available in limited quantities, and is no longer available as a new product in the U.S. BALTIMORE – There were no big parades in Baltimore in 2014, when Unilever’s brand Noxzema celebrated its centennial. It was hardly noticed there, though thereMORE HERE
Occasionally it is fun to look at a disappeared brand that was prominent on shelves. Such was the pain pill Vanquish. It is still made by Bayer, and competes with Excedrin, Anacin and Goody’s as an aspirin, acetaminophen and caffeine constructed pain reliever. It’s quite a competitive and genericized categoryMORE HERE
In the 1970s and 1980s, the little rounded atomizers of Neo-Synephrine were ubiquitous in medicine cabinets, a bulbous white bottle with a colored top, in either blue or green. Perhaps this is just a false memory, though it really does not matter, that my first grade teacher, tended to haveMORE HERE