LOCKPORT, N.Y., Crunch Time Apple Growers, a New York State-based cooperative of 152 fruit growers, continues to promote their breakthrough RubyFrost apple variety his fall. For 2021, they will deliver 175,000 bushels if these tart, crisp apples to supermarkets this season, a 35 percent increase. It is targeted to EastMORE HERE
Minute Maid concentrate, the inventor of the category of frozen orange juice, is quietly disappearing from some grocery store frozen food sections, though it is still found at major grocery chains, including Walmart and Publix. The juice concentrate brand was once an essential component of almost every American freezer. WhileMORE HERE
NEW YORK – The revived Coney Island hot dog company and brand Feltman’s continues to expand its product line with the addition of its All-Natural Bratwurst. The company’s new bratwurst is a further extension of the growth of the brand, which was first established in 1867 by Charles Feltman, andMORE HERE
A roundup of recent brands in the news including Equal Sweetener, White House Detox, Yoplait Skittles and Doritos Classic Packaging. Equal Still Blue The sweetener Equal is showing a new design that looks much less clinical. The trademark light blue is still there, with a much friendlier approach. Equal, inventedMORE HERE
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
The General Mills cereal brand Lucky Charms, so magically delicious, has issued a promotional package of what they are calling Just Magical Marshmallows. The promotion is a limited time offer, and is sold in a foil type bag, and not a box. The products are displayed in end aisles alongMORE HERE
HANOVER, Penn. – The Utz potato chip, and Utz Brands Inc. snack company, is celebrating 100 years. The brand dates from 1921, when William and Sally Utz started making potato chips in their house. The Utz girl has remained mostly unchanged over the decades, and was reportedly designed by aMORE HERE
A few items seen in the grocery aisles of brands from grocery and retail stores, including Green Giant, Mondelez Nabisco, The Silver Palate and Braswell’s: The Green Giant, seen above, has gone to the produce aisle with Green Giant Fresh. The product is a package of seasoned potatoes that youMORE HERE
McLean, Va. – Mars and their Uncle Ben’s brand had a challenge early last summer. As riots took over American cities, the Uncle Ben’s name for their rice product was a problem. The image had not been a giant marketing problem before. The image of Uncle Ben was actually aMORE HERE