NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
The General Mills cereal brand Lucky Charms, so magically delicious, has issued a promotional package of what they are calling Just Magical Marshmallows. The promotion is a limited time offer, and is sold in a foil type bag, and not a box. The products are displayed in end aisles alongMORE HERE
HANOVER, Penn. – The Utz potato chip, and Utz Brands Inc. snack company, is celebrating 100 years. The brand dates from 1921, when William and Sally Utz started making potato chips in their house. The Utz girl has remained mostly unchanged over the decades, and was reportedly designed by aMORE HERE
A few items seen in the grocery aisles of brands from grocery and retail stores, including Green Giant, Mondelez Nabisco, The Silver Palate and Braswell’s: The Green Giant, seen above, has gone to the produce aisle with Green Giant Fresh. The product is a package of seasoned potatoes that youMORE HERE
McLean, Va. – Mars and their Uncle Ben’s brand had a challenge early last summer. As riots took over American cities, the Uncle Ben’s name for their rice product was a problem. The image had not been a giant marketing problem before. The image of Uncle Ben was actually aMORE HERE
The year 1959 was the 100th anniversary of A&P, the Great Atlantic & Pacific Tea Company. Eisenhower was president. America was atop the world, as was A&P, which at that time was the largest grocery chain in the world. The company, never looking back except to evoke its own greatness,MORE HERE
CHICAGO – Occasionally, the family of Nabisco brands allows one of its step-children to appear without the familiar Nabisco red shield on the front. This is the recent case with the Mondelez International (NSDQ: MDLZ) product, the Triscuit cracker. Current packaging for the cracker looks much more like a startupMORE HERE
VERONA, Penn. – A good summer drink for kids has water, color, sugar and some sort of taste. Make it cheap, and slightly clever, and you have the perennial bestselling summer treat, the Little Hug Fruit Barrel. The Little Hug debuted in 1974, when Watergate was the issue, and overtlyMORE HERE
PLANO, Texas – 7Up has a taken an all of the above to the use of its logo on new packages. The brand is using an array of previous 7Up logos on their packaging, beginning with their earliest formats, a square with the 7up in the middle. The program isMORE HERE