The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Dolls, has messed up her makeup. Yes, the Children’s Advertising Review Unit of the Better Business Bureau sent out an Orwellian press release about PreppiPoshMORE HERE
PARSIPPANY, N.J. – Two years ago, B&G Foods annouced that they were dropping the “Mrs.” from the Mrs. Dash line of seasonings. It is now fully known as Dash, though consumers still call it Mrs. Dash. The question is why? What’s wrong with being a Mrs.? Mrs. Dash was originallyMORE HERE
It has now been just over two years since Land O’ Lakes announced the removal of its Indian maiden logo. The move turned the what was a grand symbol of American agriculture into a minimalist red O-hole. Dairy sales are down since the decision, though to be fair it shouldMORE HERE
Bed Bath & Beyond is now beyond boring. The state of the company cannot be blamed on China shipments, post-covid retail shoppers, or fickle consumers. Bed Bath and Beyond, where the stock price has collapsed to less than $9 a share from over $44, is a disaster the company hasMORE HERE
PHILADELPHIA – To celebrate its centennial, Pep Boys will launch a promotional road trip that will, among other things, emphasize its new role as a repair shop, and not a parts retailer. But it seems that their founding mascots, Manny, Moe and Jack, might not be along for the ride.MORE HERE
The question becomes, then, what are the important facets of the brand, other than Rush. And is the new show utilizing these criteria to provide continuity to listeners and advertisers? MORE HERE
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE
When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy. When owned outside of the U.S., it becomes a cartel. Part of the discussion of the legalityMORE HERE
It’s quite amazing that Aunt Jemima, Uncle Ben and the Cream of Wheat man still exist on the shelves of America. We call them the Plantation Brand Trio. Somehow these characters have managed to survive the politically correct witch hunts of the latter 20th century. Having grown up in VirginiaMORE HERE