New York – On March 16, the board of the National Audubon Society announced that it had decided to retain the name of the organization, after a lengthy process to examine its name in light of the “personal history” of its namesake John James Audubon. The organization said that the decisionMORE HERE
The P.R. agency Ruder Finn just released a survey on consumers and companies that take positions on issues. The most important thing, or so says a new survey, is for companies to respond to consumers. The survey is called “Collaboration & Consensus: Do Consumers Feel Heard?” It asked whether consumersMORE HERE
Grocery stores are full of more and more organic food, and not just at Whole Foods or The Fresh Market. Customers are looking for sustainably raised and non genetically modified options in every category of food. Case in point? The humble Hershey bar, which is now offered in a non-GMOMORE HERE
The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Dolls, has messed up her makeup. Yes, the Children’s Advertising Review Unit of the Better Business Bureau sent out an Orwellian press release about PreppiPoshMORE HERE
PARSIPPANY, N.J. – Two years ago, B&G Foods annouced that they were dropping the “Mrs.” from the Mrs. Dash line of seasonings. It is now fully known as Dash, though consumers still call it Mrs. Dash. The question is why? What’s wrong with being a Mrs.? Mrs. Dash was originallyMORE HERE
It has now been just over two years since Land O’ Lakes announced the removal of its Indian maiden logo. The move turned the what was a grand symbol of American agriculture into a minimalist red O-hole. Dairy sales are down since the decision, though to be fair it shouldMORE HERE
Bed Bath & Beyond is now beyond boring. The state of the company cannot be blamed on China shipments, post-covid retail shoppers, or fickle consumers. Bed Bath and Beyond, where the stock price has collapsed to less than $9 a share from over $44, is a disaster the company hasMORE HERE
PHILADELPHIA – To celebrate its centennial, Pep Boys will launch a promotional road trip that will, among other things, emphasize its new role as a repair shop, and not a parts retailer. But it seems that their founding mascots, Manny, Moe and Jack, might not be along for the ride.MORE HERE
The question becomes, then, what are the important facets of the brand, other than Rush. And is the new show utilizing these criteria to provide continuity to listeners and advertisers? MORE HERE
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE