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The Business of American Brands

Business news about brands, marketing and trademarks

Woke Brands

Politics and brands rarely mix. A look at woke behavior at America’s brands.

Better Business Bureau Goes After PreppiPosh, Now the Woke Doll Police

2022-08-13
On: August 13, 2022
In: Toys & Sporting Goods, Woke Brands
With: 0 Comments

The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Dolls, has messed up her makeup. Yes, the Children’s Advertising Review Unit of the Better Business Bureau sent out an Orwellian press release about PreppiPoshMORE HERE

Mrs. Dash, the Now Unmarried Spice Girl, Missed by Consumers

2022-07-29
On: July 29, 2022
In: Grocery, Woke Brands
With: 0 Comments

PARSIPPANY, N.J. – Two years ago, B&G Foods annouced that they were dropping the “Mrs.” from the Mrs. Dash line of seasonings. It is now fully known as Dash, though consumers still call it Mrs. Dash. The question is why? What’s wrong with being a Mrs.? Mrs. Dash was originallyMORE HERE

Land O’Lakes Reports Dairy Sales Decrease After Princess Removal

2022-06-25
On: June 25, 2022
In: Grocery, Woke Brands
With: 0 Comments

It has now been just over two years since Land O’ Lakes announced the removal of its Indian maiden logo. The move turned the what was a grand symbol of American agriculture into a minimalist red O-hole. Dairy sales are down since the decision, though to be fair it shouldMORE HERE

Bed Bath & Beyond Disaster for Brands, Customers

2022-05-23
On: May 23, 2022
In: Retailing, Woke Brands
With: 0 Comments

Bed Bath & Beyond is now beyond boring. The state of the company cannot be blamed on China shipments, post-covid retail shoppers, or fickle consumers. Bed Bath and Beyond, where the stock price has collapsed to less than $9 a share from over $44, is a disaster the company hasMORE HERE

Pep Boys Take Road Trip Without Manny, Moe and Jack

2021-06-29
On: June 29, 2021
In: Cars, Woke Brands
With: 0 Comments

PHILADELPHIA – To celebrate its centennial, Pep Boys will launch a promotional road trip that will, among other things, emphasize its new role as a repair shop, and not a parts retailer. But it seems that their founding mascots, Manny, Moe and Jack, might not be along for the ride.MORE HERE

Clay Travis and Buck Sexton

Keeping the Rush Limbaugh Radio Brand

2021-06-23
On: June 23, 2021
In: Media, Woke Brands
With: 0 Comments

The question becomes, then, what are the important facets of the brand, other than Rush. And is the new show utilizing these criteria to provide continuity to listeners and advertisers? MORE HERE

Note To Brands: De-Politicize Your Approach

2017-03-10
On: March 10, 2017
In: Advertising, Woke Brands
With: 0 Comments

I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE

Smithfield’s Oligarchy of Brands in Chinese Hands a Major Worry

Sticky
2013-07-12
On: July 12, 2013
In: Grocery, Woke Brands
With: 2 Comments

When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy. When owned outside of the U.S., it becomes a cartel. Part of the discussion of the legalityMORE HERE

Surviving Grocery “Plantation” Brands

2008-08-24
On: August 24, 2008
In: Brand History, Grocery, Woke Brands
With: 2 Comments

It’s quite amazing that Aunt Jemima, Uncle Ben and the Cream of Wheat man still exist on the shelves of America. We call them the Plantation Brand Trio. Somehow these characters have managed to survive the politically correct witch hunts of the latter 20th century. Having grown up in VirginiaMORE HERE

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Since 2006, news and comment on classic American brands. You can call them vintage, retro, legacy, classic and iconic. Keep up with these important national treasures here at BrandlandUSA.com

News and Posts

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