At a time when some alcohol and consumer brands have devolved their marketing into social agendas, the Kentucky bourbon whiskey brand Jim Beam has taken a traditional, but forgotten approach. The idea? Show positive visuals of many actual people in the advertising, show the product (a forgotten Advertising 101 sortMORE HERE
HALETHORPE, MARYLAND – A government supported Guiness brewery that opened August 2, 2018 will close in Maryland, though its tap-room will remain open. The closing reminds companies that going beyond their originating geographic area poses risks, and that operating a tourist-oriented venue in a non-tourist place like Baltimore County doesMORE HERE
MINNEAPOLIS – This week, Indian Motorcycle and Jack Daniels promoted a tie-in, with the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse limited edition whiskey. This tie-in is unwise, as it connects alcohol, in the mind, with one product that should not be at all associatedMORE HERE
There was a time not long ago, when liquor ads had some sort of reserve in them, some sort of sophistication. But our friends at one of Scotland’s most famous Scotch brands sort of went off the rails in a recent social media post. Notwithstanding the social idea that problemMORE HERE
CLERMONT, Ky. — The James B. Beam Distilling Co. on Aug. 31 unveiled the Fred B. Noe Distillery. It is dedicated to Jim Beam master distiller Fred Noe. The distillery is led by his son, Freddie Noe, the eighth generation in the position. It will distill annual blends, including Little Book,MORE HERE
HOT SPRINGS, Ark. – America has many versions of Perrier. One such brand, a brand also particularly connected to green bottles, is Mountain Valley Spring Water, continuously bottled since 1871 in Arkansas. This year, the brand celebrates its 150th Anniversary, with contests and travel awards. The founding date means thatMORE HERE
LOUISVILLE, Ky. — The Stitzel-Weller Distillery will open a Garden & Gun Club themed cocktail bar. The magazine-inspired bar is located on the second floor of the Stitzel-Weller Distillery, and offers food and drink along the Kentucky Bourbon Trail. “There is no better place for this club – with its distinctivelyMORE HERE
STAMFORD, Conn., – A new Yellow Tail wine will launch in the U.S. this month. The new Yellow Tail Pure Bright is 85 calories or less. It’s a lower calorie, lower alcohol wine from a major wine brand sold at less than $7 a bottle. It’s available in Sauvignon Blanc,MORE HERE
Yet another old brand of bourbon whiskey has a new life, the Kentucky Senator brand. Kentucky Senator was originally distilled and bottled by Crigler & Crigler (1874-1916) of Covington, Kentucky, and later by Double Springs Distillers, Inc. of Bardstown. The 2021 revival of the brand is led by Kentucky SenatorMORE HERE
SAN FRANCISCO – The Snap-E-Tom tomato cocktail was a product of the Pioneer Ortega company, and later Heublein, and today owned by Del Monte. Made with chile peppers, onions and tomatoes, it was a Bloody Mary mix that advertised itself as the Big Brother of the Bloody Mary, Bloody Thomas.MORE HERE