ENGLEWOOD CLIFFS, N.J. — The Korean appliance and electric company LG Electronics yesterday announced an updated “direction and visual identity” aimed at highlighting their familiar Life’s Good slogan. “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which blends innovation and warmth,”MORE HERE

REDWOOD CITY, Calif. – A group in Redwood City, Calif. failed to save a landmark sign that was the marker for the headquarters of Ampex, the nation’s pioneer maker of audio and video recorders. Through the latter part of the 20th century, the word Ampex was synonymous with technology leadership andMORE HERE

As American companies have abandoned their legacy and sold out or turned into ever larger monopolies, new companies, often non U.S., have reaped the great rewards. One such story is Rockwell, which was one of the stellar brands of the United States space program, and best known and most trusted industrialMORE HERE

Kodak is taking a route back to move forward as it reintroduces the Super 8 camera. In a press release, the company said it had built a “roadmap” that includes a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said JeffMORE HERE