As IBM runs ads this summer to burnish its Watson and AI brands during Wimbledon, it has fully walked away from and discarded the village of its birth, Endicott, New York. There is no place more associated with IBM than Endicott, which is situated near Binghamton. Last year, the companyMORE HERE
ENGLEWOOD CLIFFS, N.J. — The Korean appliance and electric company LG Electronics yesterday announced an updated “direction and visual identity” aimed at highlighting their familiar Life’s Good slogan. “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which blends innovation and warmth,”MORE HERE
CHICOPEE, Mass. – The Chemex drip coffee maker, that perfect symbol of 20th century product design, celebrates its 80th anniversary this year. The coffeemaker, created in 1941, is still made in the U.S., by a family owned company. The product is deceptively simple, namely an X-shaped beaker. The beaker hasMORE HERE
LA VERGNE, Tenn. – Amazon Prime Video and SINGER sewing are working on season two of the Amazon series Making the Cut. The brands teamed up for season one and will continue their relationship in season two, joining hosts and executive producers Heidi Klum and Tim Gunn as well asMORE HERE
The company is the nation’s best known name in box fans, producing over 7.5 million each year. The company makes the fans domestically, though parts are from overseas.MORE HERE
REDWOOD CITY, Calif. – A group in Redwood City, Calif. failed to save a landmark sign that was the marker for the headquarters of Ampex, the nation’s pioneer maker of audio and video recorders. Through the latter part of the 20th century, the word Ampex was synonymous with technology leadership andMORE HERE
As American companies have abandoned their legacy and sold out or turned into ever larger monopolies, new companies, often non U.S., have reaped the great rewards. One such story is Rockwell, which was one of the stellar brands of the United States space program, and best known and most trusted industrialMORE HERE
Kodak is taking a route back to move forward as it reintroduces the Super 8 camera. In a press release, the company said it had built a “roadmap” that includes a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said JeffMORE HERE
The news that there were numerous bidders for the remnants of Radio Shack includes the fact of a joint Sprint/Radio Shack deal that came to the press in February. The bid aims to keep a half-skeleton of the stores alive, and use them as a place to promote Sprint wireless.MORE HERE
GAF, once known as General Aniline and Film, is the nation’s leading name in roofing. It has roots as old as 1842, with the E. Anthony & Co. photography enterprise of Binghamton, N.Y. and General Aniline Works, a textile dye company. MORE HERE