NEW YORK – While private equity continues its long-running obsession with the high-tech sector—pumping cash into start-ups with zero history and names like Jive, Aerohive and Hadoop—one category has been woefully neglected and fully ripe for profit making today: a low-tech sector with more familiar monikers like Hai Karate, Modess,
We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so
PHILADELPHIA – The ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name.
Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are often out of touch, filled with overly obvious advice that would only be useful if you are the CEO. After reading one, you just
Want a crazy inflatable? Contact Inflatable Images, the company that makes all manner of inflatable things. From NASA rockets to monsters to dinosaurs, if you can imagine it as an inflatable, they will create it. The company has a big market in college sports, as well as consumer products. But
NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s April