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Sculptor Milton Hebald and the Pan Am Zodiac at JFK

March 31st, 2010 · 2 Comments

NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has already been removed. The Zodiac Screen sculptures (or sculpture), now in storage, that used to dominate the front of the building. The screen was once the largest […]

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Tags: Airlines

Eleven Ways to End the Undifferentiated Airline Brand

November 7th, 2009 · 1 Comment

How did Greyhound get to be more interesting a brand than Delta? Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about the same price. But with the new designs and service of Greyhound, the line is on its way to being a far more interesting, and useful, brand […]

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Tags: Airlines · Transport and Shipping

Delta: Use the Northwest Airlines Brand Or Lose It

August 11th, 2009 · 1 Comment

It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped the name VNB, and merged a number of times into what is now Bank of America. A few years ago, a new start-up bank decided it wanted the […]

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Tags: Airlines · Asia

How KLM Brands its African Service

May 2nd, 2009 · No Comments

AMSTERDAM – When governments come and go, companies that are dependable throughout the decades, even colonial companies, earn enormous goodwill. Such is the place of KLM Royal Dutch Airlines, which is one of the major European carriers to Africa. While American carriers like Delta haved turned themselves into boring generic brands, and then they eliminate […]

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Tags: Airlines

If KLM Can, Why Can’t Delta

November 9th, 2008 · 1 Comment

If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities? This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part of Air France, but keeps a […]

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Tags: Airlines · Asia · Brandicide · Deathwatch · Tourism

Historic Route To JFK, By U.S. Helicopter, for $45

October 2nd, 2008 · 2 Comments

NEW YORK – Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways are backed up at Newark, JFK and LaGuardia. For instance, Delta operates its Delta Shuttle out of Pan Am’s old flying boat Marine […]

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Tags: Airlines

Delta’s Historic WorldPort, Terminal 3

June 1st, 2008 · 11 Comments

What’s one of the most historic airport buildings in the world? There are many, including the former Marine Air Terminal at LaGuardia, now the home of the Delta Shuttle. Delta also has another historic terminal on Long Island with a “way-cool” factor. It is Delta’s Terminal 3, the former Pan American Worldport, at John F. […]

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Tags: Airlines

Why Northwest and Delta Brands Must Both Survive

February 15th, 2008 · 4 Comments

It looks likely that there are going to be some airline mergers, including a possible Northwest and Delta combination. In the process, a great airline brand could be lost. We hope it is not Northwest. Because Northwest is one of the coolest airlines around. It still runs the DC-9. And it still runs the 747. […]

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Tags: Airlines · Deathwatch