Folger’s Takes Un-Nostalgic Approach to 175th Anniversary
Folgers Coffee is one of those rare American brands that’s more than just a name on a can. Its roots stretch back to 1850, when William H. Bovee established the... Read more.
MSNBC: Why not USA Network News
The news that MSNBC will shed its peacock and NBC branding is nothing short of an identity crisis for the struggling cable channel. The network will reemerge as MSNOW,... Read more.
Roots and Canada Dry Launch Co-promotion
A refresh for a historic brand can now be as simple “merch” hoodies and tees trying some new co-promotions with a fellow brand. Such is the case with... Read more.
Chermayeff & Geismar and the Star-Spangled Logos of ’76 and ’26
As the United States approaches its 250th anniversary—officially the semiquincentennial in 2026—a familiar name in American graphic design has once again been... Read more.
A Country Store That Time (Sort of) Forgot Reopens in Cumnor, Va.
Driving along a favorite country road in Virginia last week, I saw an old Gulf pump, and an lighted OPEN sign that called me in. Someone had reopened the old Cumnor... Read more.
Bulova Still Makes Time at U.S. Department Stores
Bulova, among the earliest U.S. wristwatch makers, still has a presence at U.S. department stores. Unfortunately, it is no longer a U.S. brand as Citizen Watch Co.... Read more.
White guys in advertising. What happened to them?
There is an odd transposition an advertising, namely the change in race roles in television commercials. The change came firmly about during race riots in the wake... Read more.
Angostura begins its bicentennial celebration in 2024
PORT OF SPAIN, TRINIDAD – The House of Angostura, maker of Angostura Bitters, will celebrate its 200 year anniversary this year, in 2024. The brand dates from... Read more.
Rodbell rejoins Hudson’s Bay
TORONTO – Hudson’s Bay today announced the appointment of retail veteran Liz Rodbell as President and Chief Executive Officer, effective December 1, 2023.... Read more.
Localized Retail Signage Makes the Brand Difference in Suburbs
In retail, national retailers always resist local planners in order to push a uniform brand identity. But the subtleties of each retail location should be recognized.... Read more.