RESTON, Va. — After more than eight decades of serving the U.S. seafood industry, the National Fisheries Institute is now the National Seafood Association. The mission of the association remains to advocate for all aspects of the seafood industry: harvesters, producers, importers, exporters, distributors and suppliers, all who play a role in bringing safe and sustainable seafood to U.S. consumers.
“National Seafood Association is a name that aligns with who we are today,” said Justin Conrad, Chair of the National Seafood Association and President and CEO of Bay Hill Seafood, in a release. “Our new name honors our legacy while positioning us for the decades ahead.”
The new identity follows more than a year of research. The process included stakeholder engagement, member listening sessions, brand research and extensive evaluation of potential names before arriving at National Seafood Association.
“For more than 80 years, we’ve brought together businesses across the seafood value chain to advance science-based policy, educate consumers and policymakers, and champion seafood as the healthiest, most sustainable animal protein available,” said Lisa Wallenda Picard, President and CEO of the National Seafood Association, in a release.
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