This spring, JCPenney unveiled a new shopping position. “Shopping is Back.” The company used a fictional character named Penny James, or “Ms. James,” to sell the slogan. She is played by Melissa Villaseñor, a comedienne and current cast member of Saturday Night Live. In the campaign, Ms. James samples theMORE HERE

NEW YORK – The New York department store chain Saks, which now describes itself as a “premier luxury ecommerce platform” will have its fall campaign starring actress Sarah Paulson and writer and actor, comedian and producer Kumail Nanjiani. Above, the usual suspects at New York Fashion Week this year, courtesyMORE HERE

PLANO, Texas – Fieldcrest, the former house brand of the retired Chicago department store Marshall Field’s, is now a featured brand at JCPenney. This spring, JCPenney added the brand to its merchandise portfolio. Another 2021 addition is the Loom + Forge decorating brand, giving the retailer a product that evokesMORE HERE

MINNEAPOLIS — Continuing a two decade tradition, Target Corporation (NYSE: TGT) announced their yearly Fall Designer Collection. For 2021, it features four limited-time-only affordable design partners: Rachel Comey, Victor Glemaud, Sandy Liang and Nili Lotan. “For the past 20 years, our guests have continued to express excitement when we introduceMORE HERE

A happy “Ye Old Fashioned Easter” from that very special Brooklyn Emporium, Abraham & Straus. Back in 1910, they had Millinery in three different places, and in three types. The untrimmed millinery was on the main floor, east building, 273. Ready to wear millinery was on the Mezzanine Floor, EastMORE HERE