Top Ten Brand Revivals of 2007: Greyhound Wins!
It was a great year for old brand names. Dying brands were revived, and completely dead brands were brought back to life. Here are a few. 1. Greyhound. The comp... Read more.
Iconix Brand Group Hires Four Senior Staffers
Iconix Brand Group Inc. is hiring four to lead development at the intellectual property, licensing and fashion company. Most interesting potential is Carolyn D&... Read more.
Bring Back Carroll Reed, Bunny Says
Whatever happened to Carroll Reed? It’s a question many East Coast folks have been asking since the ski-focused clothing chain shut down. At one time, the... Read more.
After Nancy Drew, How About Alfred Hitchcock’s Three Investigators?
So Nancy Drew is back. And it’s a great PG film to take the kids to, with no foul language, a jaunty convertible and plenty of penny loafers. In this Jerr... Read more.
Bunny Knows Her Brands
If you are interested in the mind and shopping habits of the American WASP, please read Bunny Tomerlin’s Blog. It has all of her favorite things. Lotsa Br... Read more.
Pennsy Hotel Fight Gathers Steam
Good news on the Hotel Pennsylvania front since we first wrote about the issue of the hotel. The New York media is beginning to write about the controversy of t... Read more.
McCormick’s Girly Spice Check
While we have a certain nostalgia toward old spice containers, the new promotion for McCormick has BrandlandUSA intrigued. For anything that asks the average ki... Read more.
Bank of America Re-Launches BankAmericard(R) Credit Card
It’s official. Bank of America has brought back a full version of BankAmericard. It even uses the same spelling as before. If you have been reading Brandl... Read more.
Bring Back London’s J. Lyons Tea Rooms
On perusing the excellent children’s book This is London by M. Sasek, readers encounter on page 38 a mention that there “is always time for a cup of... Read more.
Nothing Icy about Perry Ellis’ Munsingwear Penguin Revival
For those who are interested in a perfect case study of how to revive a dead brand, look no further than Miami-based Perry Ellis International‘s revival o... Read more.