PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, etc. The campaign “pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.”MORE HERE

MINNEAPOLIS, Aug. 6, 2021 — The agency Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block (NYSE: HRB). The agency will be responsible for the brand’s strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations. “Carmichael Lynch has a historyMORE HERE

LONDON – TBWA London has tapped Larissa Vince as the agency’s new CEO. CEO Sara Tate will leave the agency at the end of the summer to become a consultant and leadership coach. Vince worked for nine years at Saatchi & Saatchi, latterly as Managing Director where she was responsibleMORE HERE

I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE

NEW YORK – In an ever saturated market, with companies jostling to differentiate, the appeal to associate brand with ‘heritage’ continues to increase. Virtues of timeless legacy, quality & tradition become lighthouses of authenticity in ever volatile, albeit, undifferentiated waters. That said, when companies artificially manufacture such authenticity, do consumersMORE HERE

Edwin Heathcote, writing in the Jan. 15, 2011 Financial Times on old British eateries, said: The more everything becomes the same, the more ubiquitous branding begins to grate, the more everything looks like it belongs in a mall – the more Britian’s few surviving “caffs” represent a refuge.’ Heathcote wasMORE HERE

Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and fatherMORE HERE

Frankly, there are some old brands that probably should not return, for safety’s sake. From the era of Disco Duck, the Ktel Bottle Cutter. Not only did it involve glass and candles and sanding sharp edges, but you could do it with wine bottles! That being said, the Ktel brandMORE HERE