May 3, CBS is bringing back movies. Precisely CBS Sunday Night at the Movies. CBS announced plans to bring back Sunday movies featuring five films from their sister Paramount Pictures library. They include Forrest Gump, Indiana Jones and the Raiders of the Lost Ark, Indiana Jones and the Last Crusade,MORE HERE

I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank Pepsi inMORE HERE

NEW YORK – In an ever saturated market, with companies jostling to differentiate, the appeal to associate brand with ‘heritage’ continues to increase. Virtues of timeless legacy, quality & tradition become lighthouses of authenticity in ever volatile, albeit, undifferentiated waters. That said, when companies artificially manufacture such authenticity, do consumersMORE HERE

Edwin Heathcote, writing in the Jan. 15, 2011 Financial Times on old British eateries, said: The more everything becomes the same, the more ubiquitous branding begins to grate, the more everything looks like it belongs in a mall – the more Britian’s few surviving “caffs” represent a refuge.’ Heathcote wasMORE HERE

Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and fatherMORE HERE

Frankly, there are some old brands that probably should not return, for safety’s sake. From the era of Disco Duck, the Ktel Bottle Cutter. Not only did it involve glass and candles and sanding sharp edges, but you could do it with wine bottles! That being said, the Ktel brandMORE HERE

With all the discussion of whether the Amoco brand might come back in the States, we thought it would be good to remind folks that the brand was much larger than the U.S. A bit of news. If you plug Amoco into Google, it seems that BP is now callingMORE HERE

ALEXANDRIA, Va. – Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office David Kappos and Alexandria Mayor Bill Euille will preside at the opening ceremony of a new exhibit at the National Inventors Hall of Fame and Museum on Tuesday, June 8,MORE HERE