There is an odd transposition an advertising, namely the change in race roles in television commercials. The change came firmly about during race riots in the wake of George Floyd, but it had been brewing for some time. That advertisers use race as a part of their marketing has beenMORE HERE
NEW YORK – The Omnicom (NYSE: OMC) group of advertising companies was named Most Creative Company of the Year at the 70th annual Cannes Lions International Festival of Creativity in France. Ads for Skittles and Marmite were among the winners. Over 120 agencies from 40 countries contributed, winning a totalMORE HERE
NEW YORK – The a group at the Ad Council released a study today that will help the organization create future campaigns against drug use. The Ad Council Research Institute released findings from a study on reaching and supporting individuals who are open to treatment for substance use. The studyMORE HERE
BROOKLYN, N.Y. – Cubocx, a full service creative agency specializing in branding, advertising, and product design, added André Matarazzo as partner and executive creative director. For more than 20 years Matarazzo has worked across a multitude of market segments and four continents. He’s held long-term leadership positions at some ofMORE HERE
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, etc. The campaign “pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.”MORE HERE
MINNEAPOLIS, Aug. 6, 2021 — The agency Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block (NYSE: HRB). The agency will be responsible for the brand’s strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations. “Carmichael Lynch has a historyMORE HERE
LONDON – TBWA London has tapped Larissa Vince as the agency’s new CEO. CEO Sara Tate will leave the agency at the end of the summer to become a consultant and leadership coach. Vince worked for nine years at Saatchi & Saatchi, latterly as Managing Director where she was responsibleMORE HERE
rankly, there is alot of good inside Kellogg’s Pop-Tart Pastries, but the real good was the man inside, Milton the Toaster. Milton was a friend. A buddy. A bit sassy. And he always delivered the goods, two to a pack. Not too hot, mind you. Or it might burn. Pop-TartsMORE HERE
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE
NEW YORK – In an ever saturated market, with companies jostling to differentiate, the appeal to associate brand with ‘heritage’ continues to increase. Virtues of timeless legacy, quality & tradition become lighthouses of authenticity in ever volatile, albeit, undifferentiated waters. That said, when companies artificially manufacture such authenticity, do consumersMORE HERE