Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.MORE HERE

Recently, Coleman brought back its original steel cooler. It’s sold as an exclusive for the 50th anniversary of the sporting goods supply company Cabela’s. It’s part of a trend of retro products, reintroduced as specialty products for particular retailers, similar to Fisher-Price toys sold at Cracker Barrel and vintage TideMORE HERE

El Segundo, Calif. -There is still time to get the 40th anniversary UNO game. The Mattel card game, a derivative of Crazy Eights, was invented in 1971, and is on the sales shelf at Walgreen’s now, though is available at Amazon.com from the company, as well. The game was inventedMORE HERE

The Invicta board game Master Mind sweeped the 1970s; part of the charm was the box. The Invicta game had an Asian woman and a “distinguished” man sitting below her. Many a college thesis could be written. Questions include: Was he smarter than her? Why was she standing? Why didMORE HERE

PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will join to turn Discovery Kids into a new cable network. The most interesting point? They mention that Romper Room, a brand Hasbro dropped years ago, will be revived on the TVMORE HERE

What makes us believe in brands, true brands, is that they are expressions of a dream made real. When a good one is lost, or screwed up, it’s sad, not because we care about the brand itself, but instead we care about the human component that made it happen. It’sMORE HERE