Don’t Change A Thing, Lego

If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basic product remains.

BrandlandUSA Rule:

If it’s good, stick with it. Add some new things, but don’t muck with the original.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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