If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basic product remains.
If it’s good, stick with it. Add some new things, but don’t muck with the original.
J. Garland Pollard IV is publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.
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