NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. “We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever,MORE HERE
Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
CAMDEN – Recently, Campbell’s has been experimenting with different designs on their soup can packages. While Tomato and Chicken Noodle packages seem to be so classic they would never change (perhaps thanks to Andy Warhol), Campbell’s has tested other designs that clearly are made consumers buy more. Put a spoonMORE HERE
The sale last fall of an Andy Warhol silkscreen for a record $43 million reminded of the power of brands in his art. What are the values of many of the brands that Andy Warhol painted, and could we find a case of brand that he painted that was valuedMORE HERE
CAMDEN, N.J. – Campbell Soup Company (NYSE:CPB) and the Camden Riversharks have extended their stadium naming rights agreement for 10 more years to the end of 2020, with a company option to extend the agreement to 2030. Campbell’s was born in Camden, home to the RCA Nipper. Indeed, while soMORE HERE