LONDON – The recent Diamond Jubilee has given the venerable recording brand Decca a figurative Royal Warrant through the Andrew Lloyd Webber single “Sing” by Gary Barlow and the Commonwealth Band featuring Military Wives. In the last two decades, record brands have been largely ignored by recording companies. Oh, theyMORE HERE

Hey Mark Mothersbaugh. Bring out the Minimoog, and start out the set by flashing a Warner Records logo behind the stage. Whip it. Step on a crack. Devo, that red-topped de-evolutionary band from the 1980s New Wave era is back, thanks to Warner Brothers Records, their original label. Devo fansMORE HERE

Here at BrandlandUSA, we love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’sMORE HERE

What do Cheryl Lynn, Bruce Springsteen, Barbra Streisand, Ralph Stanley and Tony Bennett have in common? It’s Columbia Records, one of the greatest brand names in record history. Columbia, like all the record brands, is having a very long-playing spin these days, and it isn’t happy. Each record brand hasMORE HERE