Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft.MORE HERE

Gosh, we didn’t realize how much we miss General Foods, the company founded by Clarence Birdseye, inventor of frozen foods, and C.W. Post, creator of Postum. When General Foods merged with Kraft, the General Foods got lost. That is too bad. Because Kraft is a fine name, but we associateMORE HERE