Hawaiian Airlines Upgrades Approach to Branding; Debuts Teague Design for New 787s
2023-05-30
HONOLULU – The business model for most airlines in the last four decades has been to degrade service, commoditize branding and strip down service to the essentials. Hawaiian Airlines is taking the opposite approach with its new Boeing 787-9 Dreamliners. It worked with the design agency Teague to introduce aMORE HERE