How did Greyhound get to be more interesting a brand than Delta? Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about the same price. But with the new designs and service of Greyhound, the line is on its way to being a farMORE HERE
It’s a fundamental of trademark law. To keep a trademark, you have to use it. My old Virginia bank Virginia National Bank learned that lesson. It dropped the name VNB, and merged a number of times into what is now Bank of America. A few years ago, a new start-upMORE HERE
If KLM and Air France can keep their unique identities after a merger, then why can’t Delta and Northwest keep their identities? This week, Landor Associates, the branding firm, redid the positioning of KLM, Royal Dutch Airlines. This was to help build on KLM’s long heritage. KLM is part ofMORE HERE
It looks likely that there are going to be some airline mergers, including a possible Northwest and Delta combination. In the process, a great airline brand could be lost. We hope it is not Northwest. Because Northwest is one of the coolest airlines around. It still runs the DC-9. AndMORE HERE