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Managing GM’s Brand Equity

February 25th, 2009 · 1 Comment

We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manage each bit of intellectual property […]

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Tags: Cars · Deathwatch

Saturn Bye-Bye, Pontiac Sub Brand

February 19th, 2009 · 1 Comment

DETROIT – Recent press reports indicate that Saturn might completely disappear as part of a new General Motors, and Pontiac might be a sub-brand sold at other dealers. Who knows what will happen to Saab, but whatever will happen, Saab, Hummer and Saturn are all for sale, perhaps free if you just pick up the […]

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Tags: Cars

Pontiac By The Door, Says Byron Hurd

January 14th, 2009 · No Comments

The folks at General Motors are apparently giving Pontiac short attention during press events this week. Bad omen for a great American brand, says Byron Hurd on the site Writes Hurd: In fact, due to Pontiac’s location near the loading area, their floor space was practically eliminated during GM’s press conference so they could […]

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Tags: Cars

Buick and Tiger Divorce Exposes Legacy Cost Issue

November 30th, 2008 · No Comments

You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that General Motors get rid of Tiger Woods as spokesman. General Motors and Woods came to a decision to end the partnership just a […]

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Tags: Brand History · Brandicide · Cars · Commentary

GM’s Unpopular Models

September 9th, 2008 · 3 Comments

Some GM cars aren’t selling. Why that’s a news flash! The Wall Street Journal reported today that General Motors has a large number of slow selling cars, including the Pontiac G5, Pontiac G8, Saab 9-7, Saab 9-5 and Saturn Astra. Apparently, they are pretty good cars, and get decent mileage. But GM can’t sell them. […]

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Tags: Cars