TALLAHASSEE – A reproduction Trans Am, signed by Burt Reynolds, has been a hit on social media and in car shows this spring. The $115,000 car, a specialty item modified from a new Chevrolet Camaro, is a modern interpretation of the car that gained fame in the hilarious Jackie Gleason, SallyMORE HERE
DETROIT – When General Motors was bailed out, the Pontiac brand died. General Motors customers, dealers and employees were stunned. The decision cost money, and Pontiac was well on its way to a revival. Sales just disappeared, and they were not replaced by other brands that were preserved, such asMORE HERE
Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys packageMORE HERE
A BrandlandUSA reader laments the missed opportunity in Pontiac: It may be that Pontiac is gone and erased from the accounting books of GM, and it may be that the heritage of Pontiac lives in the memoirs of Americana – but the fact of the matter remains that Pontiac outsoldMORE HERE
LAGUNA BEACH, Calif. – I recently attended the NHRA Winter Nationals and noticed that the most popular body for those outrageous funny cars seemed to be Pontiac. So when I asked another spectator why, he simply said “they have the best aero-dynamics.” My horse sense told me this was likelyMORE HERE
We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial: Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars lastMORE HERE
General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers? Thankfully, though, the brand willMORE HERE
DETROIT – Not that I really like Pontiacs these days. They’ve not been interesting for a long time. But now, there are serious discussions that GM will announce that Pontiac will be shut down as a brand. Frankly, it doesn’t make sense. If Pontiac sales stink, then so do Buick.MORE HERE
DETROIT – No brand is safe now and General Motors (NYSE: GM) is indeed in a mess. All the brands are damaged. It should not be this way. All of them lost sight of what their mission was in GM. You cannot have multiple platforms which cost you money andMORE HERE
We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manageMORE HERE