One of our favorite companies, C.F. Sauer of Richmond, owns one of the great forgotten mayonnaise brands, Mrs. Filbert’s. At right, the Mrs. Filbert’s tower, from the Flickr page of Zeusface. Click on his collection, and you will see lots of cool stuff, including old Atlanta.
In the South, mayonnaise is important. Food snobs do not like it, but that is so wrong, because different degrees of vinegar make different mayo. For instance, I think Kraft mayo is WAY too sweet. And I find that lowfat mayo has an aftertaste.
The key to good food, especially in the summer is mayo. In Virginia, it was mostly all about Duke’s Mayonnaise, which is a North Carolina brand but owned by Richmond-based Sauer. However, just poking around their website, we noticed that they also now sell Mrs. Filbert’s. Mrs. Filbert’s was also a Southern brand, and we didn’t know how Southern until we saw the tower picture in Atlanta from Zeusface.
Sauer bought Mrs. Filbert’s in 1999. Sauer now owns Sauer’s Mayonnaise, Duke’s Mayonnaise and Mrs. Filberts. If Unilever ever sold them Hellman’s, we’d have to put the old Justice anti-trust on ’em!
There was actually a Mrs. Filbert, a Mrs. M.V. Filbert, who would give you your money back if you didn’t like the mayo.
We are glad Mrs. Filbert is still around.