Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.MORE HERE

ALEXANDRIA – The United States Patent and Trademark Office will host the 2011 National Trademark Expo on October 14-15 at the USPTO’s headquarters in Alexandria, Va.  The free two-day event is designed to educate the public about the value of trademarks in the global marketplace. Exhibitors are invited to showcaseMORE HERE

ARLINGTON – All statutory changes enacted through November 1, 2009 that affect U.S. intellectual property law are covered in the 2010 Edition of Patent, Trademark and Copyright Laws. In the 2010 Edition, patent practitioners will get coverage of: All recent changes that relate to the Fiscal Year 2010 appropriations forMORE HERE

ARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together? If your answer is that new, terribly clever MasterCard commercial, you are only partly right. They also get together at the Trademark Expo set for this weekend in Virginia justMORE HERE