J. Crew Problem: Snuffleupagus Pants & Emperor’s Ugly Clothes
NEW YORK – One of the great books read to me by my grandmother, a Sophie Newcomb educated potter by the name of Margaret Clarkson Pollard, were Hans Christian... Read more.
Esso Brand Lives, Premium Crakers and Red Cross Toothache
It is always heartening when an old brand survives generations, world wars and multiple depressions and recessions. So it is that we noticed three brands that (sort... Read more.
Barclays Misses Their Own Brand with ‘Luxury Card’
It is among the more misguided efforts at branding I have ever seen. Barclays, the great banking brand from 1690, is trying to sell a ‘luxury’ product... Read more.
Renovation for Your Brand Might Include Refit and Repair
Perhaps it is not such an issue now, but back in the fall of 2010, Hatteras Yachts was advertising the “Hatteras Refit Center” in marine magazines. The... Read more.
Eerily Prescient United Ad from 1989 That Gives Recovery Route Map
There is not a lot more that can be said about the dismal failure of United Airlines that has not been said, except that it proves the necessity of empowering your... Read more.
What To Do Before You Discontinue a Brand
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great brands... Read more.
Colgate Boosts Classics, Keeps Mennen Brand
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has... Read more.
Finding Noxzema Shave Cream, Changed But Still Good
* Editor’s note from 2021; the product is only available in limited quantities, and is no longer available as a new product in the U.S. BALTIMORE – There... Read more.
On the Shelves: Duncan Hines, Harvester Hats and Good News No Longer
Ever since Pinnacle Brands purchased Duncan Hines, they have shown that a tired old brand that seems to be tired can quite easily be revived if you pay attention... Read more.
Not Bright: Met Life Dumps Legacy for Recycled Cable Identity
NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand that... Read more.