Burmese Brand Sofaer Shows New Way to Revive Defunct Legacy
Yangon, Myanmar – In every city, there are dozens of historic local brands that once defined a city, but have disappeared. The challenge is that often they... Read more.
Help Corporations Escape Sub-Optum Invented Brands
As a social service agency or company or government mandated service, the only brand you need is really your business name, and a decent level of service. Of course... Read more.
Boise Paper Not Interesting Without the Cascade Tree
Perhaps one of the better paper brands was Boise Cascade. It, according to the Boise website, became a craft paper brand in 1958 in Wallula, Washington. Over the... Read more.
On the Shelves: Izod Leashes and Laura Ashley Dogpens. Really.
Our occasional ventures into oddlots, dollar stores and the like deliver quite special brand extensions and brand licensing. Our tops for today (and we admit we... Read more.
On the Shelves: From Ivory to Cigarette Machines to Krispy Kreme Candles
In the last few weeks I have been making some brand-related observations while out in the mad world of brands. Here are some of the good and bad, and in between.... Read more.
Note To Brands: De-Politicize Your Approach
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi.... Read more.
Jeep Wagoneer Will Come Back, Finally
Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion for... Read more.
Car for the Common Man: Plymouth at The Greenbrier
WHITE SULPHUR SPRINGS – Ran across this ad in an old Life magazine, and it made me immediately think of how much the auto market today might never understand... Read more.
Conserving the Regional Brands of New England
Connecticut Presbyterian minister, writer and investor C.R. Wiley is a thought leader in the area of old style rural conservatism. While reading his other great... Read more.
Vanquish, Almost Forgotten Pain Reliever, Not Vanquished
Occasionally it is fun to look at a disappeared brand that was prominent on shelves. Such was the pain pill Vanquish. It is still made by Bayer, and competes with... Read more.