ALEXANDRIA, Virginia – Burke & Herbert Bank & Trust Company (OTCPK: BHRB) announced July 6, 2022 that it has purchased the 5680 King Centre Drive office building in Alexandria. It will use the building to consolidate staff scattered among branches. The Bank’s main headquarters, however, will remain at its historic location at 100 SouthMORE HERE
NEW YORK – The insurer Equitable and parent company Equitable Holdings Inc. signed a 15-year lease at 1345 Avenue of the Americas for their corporate headquarters, beginning in 2024. Usually, a new partial lease of an office building three years in advance is not news, but in this case, theirMORE HERE
It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and youMORE HERE
It is among the more misguided efforts at branding I have ever seen. Barclays, the great banking brand from 1690, is trying to sell a ‘luxury’ product without its own name on it. It is the Luxury Card; all references to Barclays are completely hidden, in an effort to goMORE HERE
NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand that customers trust and suppliers fight to sell to, the brand you never need to advertise because it is soMORE HERE
LONDON – Barclays plc has rolled out a new, revamped Barclaycard Arrival card for the U.S. market. The card promises that you can earn all sorts of travel perks for signing up for their plastic. Just last week, they even had booths in major airports like Tampa. But the cardMORE HERE
Last week, I was in a Wells Fargo branch, looking at a beautifully produced booket and story of the company. It included an explanation of how it ran stagecoaches and ran money to the West, and detailed many of the innovations of the hundreds of banks that made up whatMORE HERE
Prudential’s nearly forgotten Bache brand is being given more prominence, this week appearing in ads in Financial Times. New York’s Bache & Company was one of the great old brokerages, with roots into the 19th century. It went through dozens of names; it eventually merged into Prudential and became PrudentialMORE HERE
NEW YORK – In 2004, urban theorist Jane Jacobs not only predicted the burst in the real estate bubble, but talked about how it could unwind. In her book Dark Age Ahead, the late Jacobs (best known for her treatise The Death and Life of Great American Cities) took aMORE HERE
The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online is one that is gaining increasing currency in an Internet age. Even retailers are doing it, the best example being the British version ofMORE HERE