Revived Sea & Ski Hits the Beach Soon

ROCKLEDGE, FL – It seems that the historic Sea & Ski suntan lotion is coming back.

Sea & Ski now has a new website, and promises to be on the shelves for the 2017 summer season. The manufacturer is Cross-Bands Manufacturing, LLC, 1938 Murrell Road, Rockledge, FL 32955. Smart geographic branding; Rockledge is in Brevard County, Florida, very close to Cocoa Beach. Smart location. It is always good to have your product hail from a location that asserts and emphasizes the brand identity.

The packaging looks handsome and well done, with a color scheme quite close to the original. The key part is if they are able to reproduce the legendary smell. published a history of the product back in 2009, in hopes that it would be revived, and was the first to campaign for its re-introduction.

The lotion was invented by entrepreneur Charles Rolley, who Time magazine called a “kinetic promoter.” Rolley sold it to Botany Industries in 1955; in 1961 it was said to be the “nation’s biggest maker of suntan lotion.”

It sold out in the late 1960s to Smith-Kline Pharmaceuticals. The brand was owned by Carter-Wallace (they of the condoms and Carter’s Liver Pills) until 1988, when it was purchased by Faberge.

Read the history HERE.



  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.


  1. Sea & Ski is back and offered in Walmart’s across Florida, as well as The general protection lotions all have that same great scent you remember from your early days at the beach! They are always oxybenzone free and we have added infrared protection in addition to UVA and UVB protection.

  2. I love sea and ski and the fresh original scent!!!!!!

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