General Motors Jumpstarts AC Delco
There is one type of job you can’t export. The repair man. Companies in recent years have ignored the repair man; before the Great Recession it was almost... Read more.
Summertime: Top Seven Bug Killer Brands of All Time
Summertime. Time for bugs. Poison. Almost everyone can recall the boogie man, who came down American streets. My what fun it was to go run in the mist! What brand... Read more.
A Brand Challenge for Lincoln Mercury Dealers
When a car company kills off a longstanding brand, it never ends up well. Marketing people and analysts always believe that killing off the brand will help the other... Read more.
Consumer Group to Sue Over Happy Meal Toys
WASHINGTON, D.C. – Yes, it has come to this. A D. C. watchdog group will sue McDonald’s if the fast-food chain continues to use toys to promote Happy... Read more.
Wear St. Louis’ Alox Shoe Laces
St. LOUIS – The walls of Cracker Barrel always have amusing signs, all real. One brand we saw along at one on I-95 in South Carolina were Alox Shoe Laces.... Read more.
Frankies Want To Bring Back the BeeBo Cavatelli Maker
BROOKLYN – The two restaurateur/writers of Frankies Spuntino Kitchen Companion have a favorite missing piece of kitchen equipment that they want to bring back.... Read more.
Worst (Or Most Clever) Brand Extension Ever
This came in the mail with the Shell Oil bill, as an offer for Shell cardmembers from United Marketing Group LLC. It’s a brand extension of that dime store... Read more.
Mello Yello Goes Back to Irvington, Virginia, 1979
Part of the reason I love brands is because I studied them at the Irvington Country Store. When I was 15, in 1979, my father bought a country store in Irvington,... Read more.
Can a Brand Live Online Only? Of Course.
We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodbine... Read more.
Bigelow Tea’s Right Moves on Social Media
Family run companies that are moving into a third or fourth generation have a unique angle that they can exploit in social media marketing. We happened upon this... Read more.