It was the Chipotle of the 1970s. A fast food brand started by Marriott, Roy Rogers almost went by the wayside, but then the wayside of the New Jersey Turnpike kept the brand visible, and it lived. The idea was simple. Serve better ingredients than the normal fast food restaurant,MORE HERE

The new Starbucks logo has removed the word Starbucks. Many do not get it. We talked to a veteran branding executive, Allen Adamson of the New York office of Landor Associates, to get some insights. BrandlandUSA: What do you think about the changes?Adamson: The changes strengthen Starbucks’ branding. They makeMORE HERE