PBR: It’s All How You Position Old Brands
At one time, Pabst Blue Ribbon was a great brand. Through bad marketing (or no marketing), it declined. Then, some college kids found out that it tasted just as... Read more.
Briefly from Readers: Mercury’s Future, Waiting to Hear About Postum, and Stein Mart
A few notes of items in the news, or on my desk: The new Big G Kids Cereals ads from General Mills are talking nutrition. Smart stuff. Still cuckoo for Cocoa Puffs.... Read more.
Tasty Boiled Peanuts from Margaret Holmes.
Hungry for boiled peanuts? Why not try the Margaret Holmes brand, which is sold throughout the Southeast at stores like Publix. The story from the website says that... Read more.
Hollywood’s Lesson in Lena Horne and Betty White
HAMPTON, Virginia – What do Betty White and Lena Horne have in common? I will answer the question, but please let me tell you a story first. At the entrance... Read more.
Goodyear Model Room and the Ringling Museum
Today’s Wall Street Journal has an article on Goodyear, and what it plans to do with its Model Room. It will eventually move headquarters, and it doesn’t... Read more.
Local Brands: Lamson Brothers, Toledo, Ohio
TOLEDO – In a box of fabric, we found a little label for a dress store called Lamson Brothers. Every town used to have a Lamson Brothers, a stylish local department... Read more.
If and When the Jobs Don’t Come Back
The employment picture is a fright, no matter how nicely the people at Bureau of Labor Statistics spin it. In the last year, my adopted home state of Florida lost... Read more.
Headlines: Schumacher Joins NE Consulting
Westport, Conn – The New England Consulting Group has made Debra Schumacher managing associate. Schumacher has held positions of increasing responsibility... Read more.
Goodbye Continental Airlines. But Why?
There appears to be no logic to what happens to brands when airlines merge. In the airline world, if the company is bigger, it keeps its name, and the smaller company... Read more.
The NYSE Brand, Fat Fingers and Jane Jacobs’ Dark Age
NEW YORK – In 2004, urban theorist Jane Jacobs not only predicted the burst in the real estate bubble, but talked about how it could unwind. In her book Dark... Read more.