In life, as in brands, sometimes odd marriages actually work. A few recent brand tie-ups, which seem to be the scheme when a brand needs a little energy, and a brand manager needs to be seen to be doing something:MORE HERE
GENEVA – There are new executive leadership hires at the international hairstyling firm Wella Company. These hires include: Virginie Costa joins Wella Company as Global Chief Financial Officer. She was Chief Financial and Operations Officer for Burberry Americas and CFO and COO of Hermes in France and Americas. Most recently, CostaMORE HERE
Noxzema Medicated Shave, once a leading shaving cream brand in the U.S., is now apparently discontinued. Supplies of the shave cream online are selling from $30 to $150 a can on eBay and Amazon, as precious as post-Prohibition liquor. They are still available in Europe, however. The original Noxzema skinMORE HERE
EL PASO, Texas – Helen of Troy Limited (NASDAQ: HELE), the housewares, home and beauty products company, has sold its mass market personal care business for $44.7 million in cash. HRB Brands LLC purchased the portfolio of classic products that includes brands such as classics Brut and Vitalis and theMORE HERE
SHELTON, Conn. — Edgewell Personal Care Company (NYSE: EPC) said August 4, 2020 that it would acquire the men’s grooming company Cremeo for an all cash price of $235 million. The skin care and beard care brand will add to Edgewell’s portfolio including Jack Black and Bulldog, Rod Little, Edgewell’s PresidentMORE HERE
NEW YORK, April 26, 2017 /PRNewswire/ — This April, the Georgette Klinger brand was relaunched. Armed with Georgette’s original formulas and common-sense approach to skin care, the brand is expanding its line with enhanced products crafted for a lifetime of beautiful skin. With new ingredients for 2017, Georgette Klinger has updated their classicMORE HERE
One of the best-known toothpaste brands of the 20th century is still around, sort of. The toothpaste brand, which in Turkey is as well-known as Colgate or Crest, is a forgotten footnote, and has been on and off the market in the U.S. for decades. Today, it is still hardMORE HERE
So many fragrances get forgotten, ruined or changed, but one that has survived for men is Eau Sauvage by Christian Dior. Sadly, most department stores don’t stock it, and you have to find it at those cheesy generic perfume shops located in sub-leased spots in the mall. It’s a stinkyMORE HERE
Some readers were discussing distinctive men’s colognes that were still around. One of the survivors (and a potent scent) is Canoe by Dana. The brand was originally for women, but became a men’s brand in the 1970s in the United States. Below, a 1981 ad for the cologne. The adsMORE HERE
L’Oreal recently announced a new addition to their roster of celebrity spokespeople, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award forMORE HERE