L’Oreal recently announced a new addition to their roster of celebrity spokespeople, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award for
TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the release of two products for the American market, Salonpas Pain Relief Patch and Salonpas Arthritis Pain. Hisamitsu, founded in 1847, introduced the original SALONPAS patch in 1934 and their products
NEW YORK – We noticed something interesting in how Estée Lauder manages its brands. The mention came in a press release where Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market. What was fascinating is that Estee Lauder operates its
One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut company Pacquin-Lester, later known as Leeming-Pacquin. Leeming, of course, made Hai Karate, so it was sort of a wacky-hip company. Currently, the
20 years ago, Gillette introduced a campaign that completely re-energized its brand and company. It was “The Best A Man Can Get” and its zippy song, sung by the nation’s top jingle-writer and singer Jake Holmes, talked about “looking sharp” and showed a succession of non-celebrity, clean-shaven normal men going
When Ascendia Brands went bankrupt, they sold a number of brands to new owners. One of the most storied brands was Dorothy Gray, which sold, with the Tussy deodorant line, for $1 milllion to KCM Brands LLC, according to Reuters. While production has resumed on other Ascendia brands like Mr.
We wonder, wonder, wonder about the disappearance of the brand Charles of the Ritz. This brand was merged into Revlon, and while some of its perfumes still survive, the Charles of the Ritz brand does not. Customers on BrandlandUSA continue to search for the Revenesence brand, which was a sort