PURCHASE, N.Y. — Pepsi is introducing a new logo and visual identity system, the first update of the Pepsi globe logo in 14 years. Pepsi will release the new design in North America this autumn to coincide with the brand’s 125th anniversary, and globally in 2024, marking the brand’s nextMORE HERE
A petition at ipetitions.com asks for a return to a variety of Life Saver flavors in the Christmas gif classic, the Life Savers Sweet Story Book. Currently, the Sweet Story Book (mostly written in two words) is the lowest and cheapest iteration, a set of only “Five Flavor” candies (alternatelyMORE HERE
NEW YORK – Bazooka Gum is now 75 years old. The bubble gum brand, best known for dry joke comics and a sort of hard initial chew that eventually satisfies, is now its own company. The brand debuted in 1947, a product of the Brooklyn gum company Topps. It wasMORE HERE
LENEXA, Kansas – Twinkie and HoHo maker Hostess Brands has a new corporate logo. The new logo appeared on Business Wire press releases this spring. It is a more sophisticated look, yet keeps the heart that has appeared on the brand for almost a century. Hostess Brands Inc. sells cakesMORE HERE
In the continuing search for product extensions and new ideas, Keurig Dr. Pepper has launched yet another variety of Royal Crown Cola, RC Berry & Creme. RC, in spite of being the nation’s “third” cola, has never been afraid to try new product extensions. Royal Crown, founded in 1905, claimsMORE HERE
HACKETTSTOWN, N.J., – Mars Wrigley announced today that it is currently accepting submissions for its 2022 Forrest E. Mars, Jr. Chocolate History Grant through October 31, 2021. The grant provides funding for innovation in the areas of chocolate history research, scholarship and education. A minimum of $50,000 in grant moneyMORE HERE
WILKES-BARRE – Fall is the time of the year for the arrival of Brach’s candy and their signature product, candy corn. What was once America’s largest assorted candymaker is now known for candy corn in the fall, and jelly beans in the spring. The Brach’s logo, which has had manyMORE HERE
WASHINGTON, D.C. – The Newport Beach, Calif.-based candy maker LeafBrands, seller of the sandwich cookie Hydrox, has asked the Federal Trade Commission to step in to investigate alleged anti-competitive pressure from competitor Mondelez International, maker of Oreo cookies. Leaf Brands, through the firm MoginRubin LLP, has asked the FTC toMORE HERE
A candy that is first candy, and then gum, is a special kind of Wonka-like experience. Not Wonka-like because of its provenance, but because of its ambition. Razzles are not only sweets and taste, but technology and sensation. Something happens. They do something. They are sort of transformative, in theMORE HERE
WEST CHICAGO – One of the easiest and cheapest ways to keep children happy in the summer is the frozen ice bar, and the two top brands are Fla-Vor-Ice and Otter Pops. The question is which is preferable, and why. Both brands are made by the Chicago company Jel-Sert, andMORE HERE