Wear St. Louis’ Alox Shoe Laces

Alox Shoe Laces

St. LOUIS – The walls of Cracker Barrel always have amusing signs, all real.

One brand we saw along at one on I-95 in South Carolina were Alox Shoe Laces.

Alox was founded by John Frier (1895-1974), who in 1919 invented a new way to make shoelaces by crimping a shoelace with a bit of metal. Frier later made kites and marbles (Wilder American Flyer brand), but was known for his laces. Their slogan was “Good Shoe Laces for a Nickle; Better ones a Dime.”

Apparently, with Alox you could: “pull as hard as you like but Alox laces never break.”

Today, there are but a few shoe care brands. Perhaps the only well-known shoe care brand is Kiwi; an upstart is Penguin. Another is Collonil; yet another is Meltonian. As far as we know, there is no more Alox.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America‚Äôs great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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