Remembering Vinol, the Drug for Anemia
The drug Vinol often appears in old pictures. But what was Vinol? It was a drug for anemia and general weakness. It was part of the companies Chester Kent and also... Read more.
Swab, The Great American Wagon Company
Elizabethville, Penn. – Carriage brands that might have been around during, say, the time of Little House on the Prairie would be gone. Perhaps most are, but... Read more.
Seven Most Underestimated American Brand Names
Today, we explore brand names that are still around, but ignored or underutilized by their owners. In some ways having an underestimated brand is good, as too much... Read more.
Too Many Brand Extensions, No More Chocolate Altoids
BOSTON – A CBS News report today talked about the idea that people have too many decisions, and at a certain point, they just shut down. They were reporting... Read more.
Disney Brings Back Treehouses
LAKE BUENA VISTA – If customers want it, then bring it back. That’s the lesson of Walt Disney World’s groovin’ treehouse cabins, which opened in... Read more.
Chains That Were Once Chains, Chains No More
ST. PETERSBURG – Across the U.S., you can sometimes find a one-off restaurant that was once a larger chain. Call them the broken chain retailers. When a retail... Read more.
Dunkin Anniversary Box Re-Asserts Claims to Mister Donut
A good strategy when you have an older company with many different iterations is to periodically put out commemorative products and packaging using old versions... Read more.
Obscure Beloved Brands: Jasper Peanut Butter
Brand managers and marketers like to think they do it all. But the reality is that adept brand manager of a legacy brand sees forces out there, and takes advantage... Read more.
Where’s the Clicker: Zenith’s Space Commander
The television remote is a generic thing, but at one time, it was exclusively connected to one brand, Zenith, now part of Korea’s LG. In many worlds, it is... Read more.
Brands of Jim Rockford’s 1970s Los Angeles
LOS ANGELES – What guy doesn’t want to be Jim Rockford? Well, perhaps living in the trailer was a bit tiresome (how come they let him keep it in the... Read more.