Too Many Brand Extensions, No More Chocolate Altoids
BOSTON – A CBS News report today talked about the idea that people have too many decisions, and at a certain point, they just shut down. They were reporting... Read more.
Disney Brings Back Treehouses
LAKE BUENA VISTA – If customers want it, then bring it back. That’s the lesson of Walt Disney World’s groovin’ treehouse cabins, which opened in... Read more.
Chains That Were Once Chains, Chains No More
ST. PETERSBURG – Across the U.S., you can sometimes find a one-off restaurant that was once a larger chain. Call them the broken chain retailers. When a retail... Read more.
Dunkin Anniversary Box Re-Asserts Claims to Mister Donut
A good strategy when you have an older company with many different iterations is to periodically put out commemorative products and packaging using old versions... Read more.
Obscure Beloved Brands: Jasper Peanut Butter
Brand managers and marketers like to think they do it all. But the reality is that adept brand manager of a legacy brand sees forces out there, and takes advantage... Read more.
Where’s the Clicker: Zenith’s Space Commander
The television remote is a generic thing, but at one time, it was exclusively connected to one brand, Zenith, now part of Korea’s LG. In many worlds, it is... Read more.
Brands of Jim Rockford’s 1970s Los Angeles
LOS ANGELES – What guy doesn’t want to be Jim Rockford? Well, perhaps living in the trailer was a bit tiresome (how come they let him keep it in the... Read more.
What Happened to Cassette Brands? Imation Revives TDK, Memorex
The 1970s cassette brands Memorex and TDK are back as electronics brands. Business Week reports that the brands have been revived by Imation (IMN), which itself... Read more.
Brands in the Stanley Warner Family
We ran across an old ad for Stanley Warner, the film company and conglomerate. S.H. Fabian was President of the company in 1964; they had offices at 1585 Broadway... Read more.
Sculptor Milton Hebald and the Pan Am Zodiac at JFK
NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has... Read more.